eXtra opens new SAR 11 mln showroom in Jeddah

United Electronics Company (eXtra) has opened a showroom in Jeddah with a total investment of SAR 11 million, the company said in a statement to Tadawul.

The showroom is eXtra’s sixth in Jeddah, and brings the total number of the retailer’s stores in the Gulf region to 45. Located on Makkah- Jeddah Expressway, it occupies 1,900 square meters.

The new opening comes in line with the company’s long-term expansion strategy, eXtra said in the statement. Financial impact will appear in Q1 2019 earnings, it added.