Snapchat aims to increase investments in Saudi Arabia

08/03/2023 Argaam Special
Abdullah Al Hammadi, Snapchat Regional Business Director in Saudi Arabia

Abdullah Al Hammadi, Snapchat Regional Business Director in Saudi Arabia 

Saudi Arabia is one of the most important and largest global markets for Snapchat, Regional Business Director Abdullah Al Hammadi said in an interview with Argaam on the sidelines of the Retail Leaders Circle MENA Summit. 

 

The company aims to increase investment in the Saudi market, he added.  

 

Snapchat’s first investment in the Kingdom includes a plan for opening a content creator studio in Diriyah.  

 

Moreover, the company is working to establish partnerships with several local agencies, including the Ministry of Culture. 

 

The Kingdom has 20 million Snapchat users who access the platform monthly, with more than 10 million browsers as it is part of Saudi users’ daily life, Al Hammadi stated. 

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