Marketing Home debuts on TASI today at SAR 85/share

09:28 AM (Mecca time) Argaam Special
Logo ofMarketing Home Group for Trading Co. (MHG)

Logo of Marketing Home Group for Trading Co. (MHG)


Marketing Home Group for Trading Co. (MHG) started trading on the Main Market (TASI) today, Sept. 2, under the symbol 4194 and ISIN Code SA16C1AI1H11, at SAR 85 per share.

 

For More IPOs

 

The stock trades in the first three days with daily and static price fluctuation limits of ±30% and ±10%, respectively. Starting the fourth trading day onwards, the daily price fluctuation limit will revert to ±10%, while the static price fluctuation limits will no longer apply.

 

Marketing Home is the tenth listing on TASI in 2025 after Almoosa Health Co. on Jan. 7, Nice One Beauty Digital Marketing Co. on Jan. 8, and Derayah Financial Co. on March 10. This is in addition to Arabian Company for Agricultural & Industrial Investments (Entaj) on March 17, Umm Al Qura for Development and Construction Co. (UQDC) on March 24, United Carton Industries Co. (UCIC) on May 27, flynas on June 18, Specialized Medical Co. (SMC) on June 25, and Sport Clubs Co. in July.

 

In 2024, as many as 13 companies were listed on TASI, in addition to Alistithmar AREIC Diversified REIT Fund.

 

 The company offered 4.8 million shares, or 30% of its capital, on TASI.

 

The retail IPO was 200.24% oversubscribed, while the institutional IPO was 967% subscribed.

 

A minimum of 10 shares was allocated to each retail investor, while rump shares will be allocated pro rata, at an average allocation factor of 16.17%.

 

Key background

 

MHG is a Saudi closed joint-stock company based in Riyadh. It began as a sole proprietorship in 2005.

 

The group focuses on construction materials as well as brand development and management. Its core activities include the manufacturing of concrete, cement, gypsum, and structural metal products, as well as building construction.

 

The company also engages in the wholesale trading of fuel as well as solid, liquid, and gas, along with the retailing of hardware, paint, glass, home appliances, and furniture. This is in addition to the provision of land freight and warehousing services.

 

Its main business lines cover tiles and accessories, lighting products, sanitary ware, and HVAC systems.

 

Company Profile 

Company 

Marketing Home Group for Trading Co. (MHG)

Core Activities 

Building materials and brand management

Capital

SAR 160 mln

Number of Shares 

16 mln

Share Par Value 

SAR 10

 

Company Shareholders

Shareholders

Before IPO

After IPO

Number of Shares

(mln)

Ownership (%)

Number of Shares

(mln)

Ownership (%)

Musaad AlQfari

6.40

39.98%

4.48

27.99%

Ali Al-Dosari

5.42

33.86%

3.79

23.70%

Mohammed AlZamil

1.33

8.31%

0.93

5.82%

Other shareholders

2.85

17.85%

2.00

12.49%

Public

--

--

4.80

30.0%

Total

16.00

100%

16.00

100%

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