Al Arabia unit bags SAR 68.3M billboards contract in Makkah

Arabian Contracting Services Co.’s (Al Arabia) wholly owned subsidiary, Faden Media Co., was awarded on Sept. 28 a contract to establish, operate, and maintain advertising billboards on building facades at various locations in Makkah, according to a statement to Tadawul.

 

 

The contract was awarded by Al Balad Al Ameen Co., the investment wing of Holy Makkah Municipality, for SAR 68.25 million (excluding VAT).

 

This project aims to boost services for visitors and pilgrims in Makkah with a design that complements the urban landscape and Islamic identity. In addition, Faden Media continues to strengthen its presence and expand its network by adding large-scale premium screens, providing clients with broader opportunities for visibility and impact in Makkah through the adoption of the latest advertising technologies.

 

The contract term is 10 years, including a one-year preparation and construction period free of charge.

 

The project consists of advertising billboards on the facades of at least four buildings, located along Prince Mohammed bin Salman Axis, Makkah-Old Jeddah Road, Makkah-Madinah Road, Makkah-Al Sail (Taif) Road, Makkah-Al Hada (Taif) Road, Ibrahim Al Khalil Road, and Makkah-Al Lith Road.

 

The deal included no related parties, the statement added.