Al Arabia wins advertising project at Madinah airport

The project strengthens Al Arabia’s presence across major airport advertising locations in Saudi Arabia

Arabian Contracting Services Co. (Al Arabia) said it has been awarded an advertising project by Tibah Airports Operation Co. for Prince Mohammad bin Abdulaziz International Airport in Madinah, according to a statement to Tadawul.

The project value is based on revenue sharing or the minimum guaranteed amount of SAR 178.68 million for the full contract term (VAT exclusive), whichever is higher.

The project, spanning 10 years, entails the development, operation, and maintenance of all types of advertising boards using the latest technologies, including digital, interactive, and premium screens, across all locations within the airport terminals.

The contract also includes external sites within the boundaries of the airport, the statement said.

The award represents an important step toward strengthening Al Arabia's presence within airports, in line with its efforts to expand its advertising network across key national assets.

The move also builds on the company’s recent progress following the signing of the King Khalid International Airport contract, reflecting partners’ confidence in the company's operational capabilities and further enhancing the integration of its advertising network across the Kingdom.

Al Arabia will announce more details upon signing of the contract, the statement said.