In-depth: Q3 2025 hotel occupancy, ADR, workforce

11/01/2026 Argaam Special
Riyadh city

Riyadh city


Hotel room occupancy in Saudi Arabia rose to about 49.1% in Q3 2025, from 46.1% in Q3 2024, data issued by the General Authority for Statistics (GASTAT) showed.

 

Meanwhile, occupancy in serviced apartments and other hospitality facilities fell to 57.4% during the same period, according to GASTAT’s Tourism Establishments Statistics bulletin.

 

Occupancy Rates 

Period

Hotels

Serviced Apts & Others

Q1 2023

63.2%

53.0%

Q2

54.9%

50.9%

Q3

53.4%

56.2%

Q4

60.2%

55.4%

Q1 2024

60.9%

54.5%

Q2

55.4%

52.4%

Q3

46.1%

58.0%

Q4

56.0%

55.9%

Q1 2025

63.0%

50.7%

Q2

53.2%

50.2%

Q3

49.1%

57.4%

 

Room occupancy rates in Madinah hotels were the highest in Q3 2025, reaching 68.9%, followed by Riyadh at 58.1% and Aseer at 54.1%.

 

Riyadh led serviced apartments with an occupancy rate of 65.9%, followed by Najran at 62.7%, then Makkah at 55.7%.

 

Meanwhile, Hail saw the lowest hotel occupancy rate, at 32.3%, while the Northern Borders recorded the lowest occupancy rate for serviced apartments at 42.1%.

 

Room Occupancy by Region

Region

Hotels (%)

Serviced Apartment (%)

Madinah

68.9%

49.8%

Riyadh

58.1%

65.9%

Aseer

54.1%

54.4%

Eastern Province

52.6%

54.0%

Northern Borders

49.6%

42.1%

Al-Baha

48.1%

52.5%

Najran

45.8%

62.7%

Qassim

43.0%

54.7%

Makkah

42.8%

55.7%

Jazan

41.3%

49.6%

Al Jouf

41.0%

51.4%

Tabuk

38.4%

47.7%

Hail

32.3%

55.5%

 

The average daily rate (ADR) for a hotel room in Saudi Arabia reached about SAR 341 during Q3 2025, a 4% decrease compared to Q3 2024. However, the ADR at serviced apartments and other hospitality facilities amounted to approximately SAR 208 during the same quarter, up 4% year-on-year (YoY).

 

Average Daily Rate (SAR)

Period

Hotels

Serviced Apts & Others

Q1 2023

515

168

Q2

790

174

Q3

442

173

Q4

450

176

Q1 2024

494

195

Q2

669

199

Q3

354

200

Q4

440

220

Q1 2025

477

209

Q2

643

201

Q3

341

208

 
 

ADR by Region (SAR)

Region

Hotels

Serviced Apts & Others

Riyadh

645

237

Tabuk

560

157

Al-Baha

462

222

Aseer

440

209

Eastern Province

389

185

Qassim

387

148

Hail

326

166

Madinah

298

191

Makkah

294

222

Al Jouf

271

129

Jazan

259

202

Northern Borders

193

144

Najran

190

95

 

The average length of stay for a guest in hotels was nearly 4.1 nights during Q3 2025. Meanwhile, in serviced apartments and other hospitality facilities, guests lodged for a median of two nights.

 

Average Stay by Facility (Nights)

Period

Hotels

Serviced Apts & Others

Q1 2023

3.7

2.5

Q2

4.4

2.4

Q3

3.7

2.5

Q4

3.6

2.4

Q1 2024

4.1

2.2

Q2

5.2

2.1

Q3

4.2

2.1

Q4

3.6

2.1

Q1 2025

4.1

2.1

Q2

4.8

2.0

Q3

4.1

2.1

 

Average Length of Stay by Region in Q3 2025 (Nights)

Region

Hotels

Serviced Apts & Others

Madinah

4.9

2.3

Makkah

4.3

1.9

Riyadh

2.5

2.3

Tabuk

2.2

2.0

Eastern Province

2.2

2.2

Aseer

2.1

2.0

Al Jouf

2.0

2.0

Jazan

1.8

2.0

Najran

1.6

2.3

Northern Borders

1.7

1.8

Al-Baha

1.7

1.9

Hail

1.6

2.1

Qassim

1.6

1.8

 

The number of workers in Saudi Arabia’s tourism sector grew by above 6% YoY in Q3 2025, reaching more than one million.

 

Of the total, 245,200 were Saudi nationals, representing 24%, while 764,500 were non-Saudis, accounting for the remaining 76%.

 

Tourism Employees (‘000)

Period

Saudis

Non-Saudis

Total

Q1 2023

239.74

660.79

900.53

Q2

242.11

670.08

912.20

Q3

243.95

675.22

919.17

Q4

244.90

684.51

929.40

Q1 2024

247.71

696.59

944.30

Q2

245.91

713.27

959.18

Q3

240.77

707.86

948.63

Q4

242.07

724.46

966.53

Q1 2025

243.37

739.88

983.25

Q2

247.60

749.76

997.36

Q3

245.17

764.52

1009.69

 

Riyadh topped the Kingdom's regions in terms of the number of workers in tourism activities at nearly 332,000, representing about 33% of the total. Makkah followed with approximately 283,000 workers.

 

Geographical Distribution of Tourism Employees

Region

Number of Employees ('000)

Ratio to Total (%)

Riyadh

331.78

32.9%

Makkah

283.12

28.0%

Eastern Province

154.98

15.3%

Madinah

60.52

6.0%

Aseer

47.71

4.7%

Qassim

32.88

3.3%

Jazan

28.39

2.8%

Tabuk

23.43

2.3%

Hail

13.09

1.3%

Najran

11.15

1.1%

Al Jouf

8.31

0.8%

Northern Borders

7.46

0.7%

Al-Baha

6.89

0.7%

Total

1009.69

100.0

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