Mobily CEO forecasts steady revenue growth in 2026

Etihad Etisalat Co. (Mobily) CEO Nezar Banabeela

Etihad Etisalat Co. (Mobily) CEO Nezar Banabeela expects the company to achieve revenue growth in 2026 similar to 2025, which saw increases across all segments.
 

He noted that the Saudi market remains highly promising.
 

Speaking to Al Arabiya TV in a comment on the company’s 2025 financial results, Banabeela said Mobily’s revenues rose by about 8% in 2025, supported by growth across its various business segments.
 

Consumer segment revenues increased by 6.7%, driven by the launch of new products and services, which expanded the customer base by more than 17%, the CEO said. He added that efforts related to the 2025 Hajj season and a 133% expansion in 5G coverage boosted data traffic and supported consumer revenues.
 

Business segment revenues grew by 7.7%, strengthening Mobily’s position as a strategic partner for government entities and large, small, and medium-sized enterprises. Meanwhile, the carriers and operators segment recorded growth of 16.2%, helping expand the company’s international presence through additional submarine cables and data centers.
 

Banabeela explained that improved operational efficiency helped achieve an EBITDA margin of 38.8%, one of the highest rates locally and regionally, supporting net profit.
 

Capital expenditures nearly doubled to SAR 5.83 billion in 2025 as a result of strategic investments, including participation in a spectrum auction and the addition of 1,000 new coverage sites, bringing the total to more than 7,600 sites. Investments also covered submarine cables, data centers, and artificial intelligence to meet growing demand for digital services.
 

He emphasized that these investments align with the strong growth of the Saudi market and support the company’s expectations of achieving revenue performance in 2026 comparable to 2025.
 

According to Mobily data reported by Argaam, the company’s profits rose to SAR 3.46 billion in 2025, up 11.6% compared with 2024.