SRMG’s subsidiary inks SAR 2.3B contract for Saudi football broadcast rights

Logo of Saudi Research and Media Group (SRMG)

Saudi Research and Media Group (SRMG) said its subsidiary Thmanyah Publishing and Distribution Co. sealed a final media rights agreement with Saudi Pro Leage for the exclusive broadcasting of Saudi football tournaments, for a term of six years.

In a statement to Tadawul, the company indicated that the contract’s geographical scope covers Saudi Arabia and the Middle East and North Africa (MENA) region, at a total value of SAR 2.32 billion.

The company highlighted that, pursuant to the award decision and the effective date, the expected financial impact has begun to be reflected in the second half of 2025. It also noted that SRMG is considered a guarantor under the contract for the implementing the agreement. There were no related parties involved.

According to data available with Argaam, The Saudi Pro League, the First Division League, and the Saudi Football Federation announced, on June 14, 2025, the award of exclusive broadcasting rights for Saudi football tournaments in MENA to Thmanyah Publishing and Distribution.

This includes broadcast rights for the King Cup, Saudi Pro League (Roshn League), Saudi Super Cup, and First Division League (Yelo League).

Thmanyah will broadcast the matches from the 2025/2026 season through 2030/2031. The matches will be broadcasted freely via newly launched satellite channels and via subscription-based packages that offer additional benefits, delivered through an integrated digital and TV streaming experience.