SAMA seeks public feedback on financial institutions’ rules for advertising products, services

05/12/2022 Argaam
Logo ofSaudi Central Bank (SAMA)

Logo of Saudi Central Bank (SAMA)

The Saudi Central Bank (SAMA) invited the public to send their feedback on “rules for advertising products and services provided by financial institutions via “Istitlaa” platform until Dec. 19.

 

The step comes in line with SAMA’s keenness to boost traders’ trust in financial institutions, protect clients and enhance transparency.

 

These rules will establish a regulatory framework, by which financial institutions should abide when advertising financial products and services, SAMA said.

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