Logo of Saudi Tourism Authority
The Cabinet, chaired by Saudi King, recently approved the Saudi Tourism Authority regulations.
The authority aims to show the Kingdom as a prominent tourist destination both locally and globally, in addition to attracting tourists and achieving integration and cooperation between the public and private sectors, according to the Umm Al-Qura newspaper.
Under the regulations, the authority will develop the necessary tourism marketing plans and policies both locally and internationally, in addition to working to market tourist destinations in the Kingdom and proposing their development in coordination with the Ministry of Tourism.
The authority will also support and market tourism activities and events held by government agencies and the private sector. In addition, it will create a database containing all tourist sites, destinations, products, services, and tourism events, and update them periodically, in cooperation with the relevant authorities.
The authority will work to measure the visitor experience, develop the necessary standards, tools, and mechanisms, as well as determine the priorities and challenges facing the visitor experience.
It will also propose the necessary designs, policies, and procedures for the development of tourist sites and destinations that need rehabilitation or modernization.
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