Financial Results : Nice One profit down 43% to SAR 22.8M in H1 2025; Q2 losses at SAR 1.3M

Nice One profit down 43% to SAR 22.8M in H1 2025; Q2 losses at SAR 1.3M

04/08/2025 Argaam Exclusive

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Nice One Beauty Digital Marketing Co. reported a net profit of SAR 22.8 million in H1 2025, down 43% from SAR 40.1 million a year earlier.



Financials (M)

Item 6m 2024 6m 2025 Change‬
Revenues 458.82 517.31 12.7 %
Gross Income 137.02 131.58 (4.0 %)
Operating Income 43.82 26.75 (39.0 %)
Net Income 40.07 22.84 (43.0 %)
Average Shares 110.00 115.50 5.0 %
Earnings Per Share before unusual items (Riyals) 0.36 0.20 (45.7 %)
EPS (Riyal) 0.36 0.20 (45.7 %)

Gross margin declined due to the reduced share of private labels, change in category mix and increased operating expenses driven by warehouse expansion, strategic talent acquisition, and elevated marketing and administrative spending. However, this was partially offset by year-on-year (YoY) growth in revenue, driven by geographic expansion, broader product assortment, offline channel growth, and strengthened logistics capabilities.



Current Quarter Comparison (M)

Compared With The
Item Q2 2024 Q2 2025 Change‬
Revenues 208.77 192.34 (7.9 %)
Gross Income 65.92 50.31 (23.7 %)
Operating Income 19.94 (0.17) (100.8 %)
Net Income 18.17 (1.29) (107.1 %)
Average Shares 110.00 115.50 5.0 %
Earnings Per Share before unusual items (Riyal) 0.17 (0.01) (106.7 %)
EPS (Riyal) 0.17 (0.01) (106.7 %)

In Q2 2025, the company swung to losses of SAR 1.3 million against a profit of SAR 18.17 million a year earlier.

 

On a sequential basis, Nice One turned to losses versus a profit of SAR 24.12 million in Q1 2025.

 

Total shareholders’ equity, no minority interest, stood at SAR 400.21 million by June 30, 2025, compared to SAR 152.73 million a year earlier.

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