A look at market share of major Saudi retailers in 2019

06/09/2020 Argaam Special


Five Saudi-based companies dominated the country’s food and non-food retail sales in 2019.

 

These companies are: Panda Retail, Abdullah Al Othaim MarketsBinDawood Holding, Lulu Saudi Hypermarket s LLC, and Saudi Marketing Co. (Farm Superstores).

 

According to BinDawood's prospectus, Panda Retail was ranked first with a market share of 19.8%, followed by Al Othaim (11.3%), and BinDawood (8.7%).

 

The food and non-food retail industry in Saudi Arabia has become more competitive, with the entry of new players and expansions of the existing companies.

 

Market Share By Company in 2019*

Company

Market Share

Panda Retail

19.8 %

Al Othaim

11.3 %

BinDawood

8.7 %

Lulu Saudi Hypermarkets

3.0 %

Farm Superstores

2.7 %

Other companies

54.5 %

Total

100%

* As per estimates by  Euromonitor International.

 

Panda Retail and Al Othaim have the largest network of 214 branches each, followed by Farm Superstores with 103 branches.

 

Number of Stores By Company in 2019*

Company

Number of branches

Panda Retail

214

Al Othaim

214

Farm Superstores

103

BinDawood

69

Lulu Saudi Hypermarkets

17

Other companies

4,019

* As per estimates by  Euromonitor International.

 

The Central and the Western regions accounted for the lion's share of the food and non-food retail sales in the Kingdom, holding 37.1% and 30.3%, respectively, of the total market in 2019.

 

They were followed by Eastern Province with 18.2%, Southern region (9.9%) and Northern region (4.5%).

 

Al Othaim and Panda Retail accounted for the biggest market share in the Northern, Southern and Central regions, while Panda Retail and BinDawood controlled the largest market share in the Eastern and Western regions.

 

Company Market Share by Region in 2019*

Region

Company

Regional market share(%)

Northern Region

Al Othaim

18.1 %

Panda Retail

17.7 %

Farm Superstores

2.7 %

NAFT Services Co.

1.2 %

Tamimi Group

1.0 %

Southern Region

Panda Retail

20.1 %

Al Othaim

16.3 %

BinDawood

9.0 %

Al Raya Markets

8.3 %

Farm Superstores

2.2 %

Eastern Region

Panda Retail

21.9 %

BinDawood

8.9 %

Al Othaim

7.3 %

Farm Superstores

5.6 %

Lulu Saudi Hypermarkets Co. LLC

5.0 %

Central Region

Panda Retail

21.6 %

Al Othaim

19.5 %

BinDawood

5.9 %

Lulu Saudi Hypermarkets Co. LLC

4.8 %

Al Sadhan

4.8 %

Western Region

Panda Retail

16.6 %

BinDawood

13.2 %

Al Raya Markets

2.7 %

Abbar Food

2.6 %

Manuel Trading Co.

2.2 %

* As per estimates by  Euromonitor International.

 

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