Saudi Arabia accounts for more than 90% of L’azurde Company for Jewelry’s business, according to CEO Selim Chidiac.
L’azurde has recently launched contemporary jewelry lines for ladies, with prices varying between SAR 500 and SAR 5,000.
Addressing the Retail Leaders Circle MENA Summit (RLC MENA) in Riyadh, Chidiac said that the company is planning more expansions, and received requests from retailers in France and Germany to distribute its products.
“Our customer preferences have changed dramatically in the jewelry retail sector in terms of quality, design and weights,” he added.
L’azurde is developing its online business, to meet the continued growth in online jewelry sales, Chidiac concluded.
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