Logo of Saudi Coffee Co.
The Public Investment Fund (PIF) announced today, May 15, the launch of the Saudi Coffee Co. (SCC). The company has been established to enable Saudi Arabia’s coffee bean to be a global product in the future.
Over the next 10 years, SCC intends to invest nearly SAR 1.2 billion in the national coffee industry to boost the country’s production from 300 tons to 2,500 tons per year, the PIF said in a statement.
The company also plans to establish a dedicated academy in various locations in the Kingdom, where Saudi Arabian professionals, entrepreneurs, coffee plantation owners, and farmers can receive the training and knowledge they need to help them start their own businesses.
The launch of SCC aligns with PIF’s strategy, which focuses on developing and enabling 13 promising sectors, including food and agriculture, as part of broader efforts to diversify sources of income for the local economy.
According to the latest statistics, the national production of the Saudi Khawlani coffee beans comes from the mountainous regions of Jazan, Al Baha, and Aseer. Across the three regions, there are more than 2,500 coffee plantations with a combined total of around 400,000 coffee trees.
In partnership with the private sector, the Saudi Coffee Co.’s primary goal is to ensure that the national coffee industry is enabled along its entire value chain, from bean to cup.
The company will have a strong focus on achieving sustainability across the production, distribution, and marketing aspects of the coffee supply chain, implementing the highest standards and global best practices to empower the national industry’s growth, create new jobs, and promote Saudi Arabia’s capabilities to export the highest-quality coffee beans to the global markets.
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