Logo of General Entertainment Authority (GEA)
The General Entertainment Authority (GEA) targets 12 million visitors during the fourth edition of the Riyadh Season, which will be launched on Oct. 28, GEA Chairman Turki Al-AlSheikh told Asharq News.
He added that this year's event will attract 10 to 12 million visitors, the official said, adding that the authority targets more than one million tourists from outside the Kingdom.
Almost 40% of Riyadh Season's revenue target was achieved, through sponsorships and some mega transactions before the launch of the event, Al-AlSheikh noted.
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