Logo of Fawaz Abdulaziz Alhokair Co. (Cenomi Retail)
Fawaz Abdulaziz Alhokair Co. (Cenomi Retail) signed today, Dec. 5, a deal with the global coffee company Bieder & Maier, based in Vienna, to open new Austrian brand cafés in Saudi Arabia.
This follows Bieder & Maier’s support from the Ministry of Investment and Saudi Coffee Co. to grow and invest in the Kingdom, the retailer said in a statement.
The signed memorandum of understanding (MoU) aims to boost cooperation for sustainable development in the Kingdom in the coming years.
Khalid AbuTheeb, CEO of Saudi Coffee Co., stated this cooperation will enable unique coffee blends of Saudi and global beans for the Saudi and Austrian markets, supported by the Ministry of Investment.
He noted the partnership will strengthen the local coffee product value chain and increase its contribution to the GDP, aligning with the Kingdom's Vision 2030 for an energetic, diverse economy.
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