Nice One prioritizes growth over dividends : Co-Founder

Logo of Nice One Beauty Digital Marketing Co.

Nice One Beauty Digital Marketing Co. will forgo dividend payouts to focus on aggressive expansion, Co-Founder Abdulrahman AlOlayan said.

The company aims to maintain its 30% annual revenue growth trajectory, he said in a recent television interview.

AlOlayan explained that while cutting marketing costs could boost short-term profits, it would stifle growth. “We’re targeting both revenue and profit increases,” he said, emphasizing the company’s commitment to reinvesting earnings into product development and new store launches.

He also addressed the company’s IPO valuation, revealing that initial assessments from foreign firms were approximately 60% higher than the final listing price of SAR 35 per share. The eventual valuation, he noted, was about 30% lower.

Nice One shares began trading on the Main Market (TASI) on Jan. 8, 2025, with a par value of SAR 1.