The united electronic Co. "Extra" has penetrated a new market after signing a joint venture agreement with MIRA holding company to open the first Extra store in Doha in 2013.
The strategic agreement which was signed on February 13, 2012 will allow the establishment of a QR 200,000 limited liability company of which 50% is owned by the united electronic co. and the other 50% is owned by MIRA holding.
MIRA holding is one of the leading retail corporations in food sector in the Qatari Market with 26% of its shares owned by Qatari government and 74% are publicly owned shares.
This agreement will create a new competitive advantage for both parties as well as creating a new shopping experience in electronics and household world in the fast growing Qatari market.
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