Saudi Arabia-based Al Tayyar Travel Group and Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) have formed a strategic alliance to further enhance Dubai’s position as the preferred destination for Saudi visitors.
“The partnership will pave the way for launching unique initiatives that will help expand Dubai Tourism’s marketing reach and visibility within Saudi Arabia, one of Dubai’s top three visitor source markets,” Dubai government media office said in a statement.
The promotional strategies will be implemented through Al Tayyar Travel Group’s Strategic Online Business Unit, which manages online travel platforms – Almosafer and Tajawal.
Almosafer will create content on Dubai’s tourism offerings to be promoted across all its communication channels, the statement said.
The online travel platform has also collaborated with Saudi-based social media influencers, Mohammed Alnhet, to develop a series of videos showcasing the diversity of Dubai’s attractions and experiences.
Almosafer will also offer special hotel and flight deals exclusively for Saudi travelers to Dubai.
“Both Al Tayyar Travel Group and Dubai Tourism have ambitious growth plans in Saudi Arabia,” Abdullah Bin Nasser Al-Dawood, CEO of Al Tayyar Travel Group, said in the statement.
Almosafer witnessed a 41 percent growth in Dubai bookings from 2017 to 2018.
Dubai Tourism said that in the first five months of this year, the emirate welcomed 630,000 Saudi visitors.
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