HUMAIN Saudi Arabia to launch 6 new products in October

Tareq Amin, CEO of PIF-owned AI company HUMAIN

HUMAIN, the Public Investment Fund (PIF)-backed company focused on managing AI technologies and solutions in Saudi Arabia, is gearing up to launch six new products in October 2025, some of which are expected to transform their targeted market segments, CEO Tareq Amin told Argaam.

Speaking during a press conference in Riyadh for the launch of " HUMAIN Chat", powered by the Arabic large language model "Allam 34B", the world’s first advanced Arabic AI model, Amin explained that HUMAIN has reinvented the user experience by introducing a new operating system based on interaction with record systems instead of traditional icons.

He emphasized that while the large language model (LLM) forms the core of the offering, the true value lies in the applications built on top of it. “What we’re building will enable startups to create additional solutions,” he said.

This strategy, Amin noted, gives HUMAIN a unique competitive advantage, as the company isn't competing in existing markets, it's creating a new market in which it aims to be the first mover.

He also highlighted that the HUMAIN tech stack was built entirely in-house within Saudi Arabia. Its HR, finance, legal, IT, and cybersecurity departments now operate on the newly developed system. Notably, the entire finance division is managed by a single employee, with AI agents handling the rest, allowing the company to allocate human talent to high-value research roles.

He revealed that HUMAIN currently serves 130 international clients, with Saudi Arabia accounting for just 1% of usage. The remaining 99% of activity comes from global markets. Saudi Arabia’s infrastructure, including energy, land availability, and connectivity, grants a competitive advantage with operating costs up to 46% lower than other markets, he said.

According to Argaam data, Crown Prince Mohammed bin Salman launched HUMAIN in May 2025, aimed at developing and managing AI technologies and investing in the sector’s ecosystem.

HUMAIN is working on some of the most advanced AI applications, including Arabic LLMs, next-gen data centers, and cloud computing infrastructure.

In May, Amazon Web Services (AWS), a subsidiary of Nasdaq-listed Amazon Co., and HUMAIN also announced plans to invest over $5 billion in a strategic partnership to develop an AI Zone in the Kingdom.