The Halal Products Development Company Establishes the World’s Largest Halal Poultry Entity Through a Strategic Investment With Brazil’s MBRF

Signing the agreement

Halal Products Development Company (HPDC), a wholly owned subsidiary of the Public Investment Fund (PIF), has signed a strategic acquisition agreement with Brazil’s MBRF, the parent company of the Sadia Halal brand. The agreement entails the full acquisition of Sadia Halal’s poultry business in the Gulf region, the Middle East, and North Africa excluding Turkey. Valued at more than USD 2.07 billion (SAR 8 billion), it stands among the largest transactions in the history of the global Halal industry.

This strategic partnership between HPDC and MBRF represents a significant milestone in advancing Saudi Vision 2030 objectives. It supports economic diversification and the development of a fully integrated Halal ecosystem that enhances global food security and strengthens industrial integration within the food sector.

The transaction includes the acquisition of all MBRF’s regional assets, covering production facilities, logistics infrastructure, and distribution centers in Saudi Arabia ,the United Arab Emirates, Qatar, Kuwait, and Oman. It also covers direct export operations of Sadia Halal products from Brazil to markets across the Middle East, North Africa, and other Islamic countries. Additionally, the agreement involves relocating Sadia Halal’s regional headquarters to Saudi Arabia, reflecting international confidence in the Kingdom’s investment climate and the efficiency of its national supply chains and operational capabilities. The transaction is subject to obtaining the necessary regulatory approvals.

The partnership will establish a global Halal poultry company with an extensive footprint in more than 17 Islamic countries serving over 500 million consumers with an annual production capacity of approximately 800K tons. This will further position the Kingdom as a key driver in the rapidly growing Halal industry. The partners also plan to list the new entity on the Saudi stock exchange in the coming years, a step that will promote transparency, sustainability, and expanded investment opportunities within this vital sector.

Mr. Fahad bin Sulaiman AlNuhait, Chief Executive Officer of HPDC, commented:

"This agreement sends a clear message that the Kingdom is leading the Halal industry from a position of confidence and capability. HPDC remains committed to building a more integrated and sustainable global Halal ecosystem, aligned with Saudi Vision 2030, and to reinforcing the Kingdom’s role as a global hub shaping the future of the Halal sector".

This milestone marks a continuation of HPDC’s mission to empower and expand the Halal industry both locally and globally through strategic partnerships and high-impact investments. These efforts contribute to building a comprehensive Saudi Halal ecosystem and enhancing the Kingdom’s global competitiveness in line with its vision to become the world’s leading destination for the Halal industry.