Jahez reports alleged predatory pricing to GAC: Blominvest

Logo of Jahez International Company for Information System Technology

Jahez International Company for Information System Technology has submitted data to the General Authority for Competition (GAC) in November 2025 regarding suspected predatory pricing practices by a competitor, according to Blominvest Saudi Arabia.

Jahez expects a formal investigation to be launched int to the matter as GAC has requested detailed data covering the past five years from all food-delivery market players, with new sector regulations slated to be announced soon.

In April, GAC put forth the draft guidelines governing food delivery platforms in Saudi Arabia for public consultation on the Istitlaa platform, aiming to regulate sector activities in line with the Competition Law, its executive regulations, and related rules.

Through these rules, GAC seeks to protect sector players and promote fair competition, hence preventing monopolistic practices that could harm competition or consumer interests.

In its recent sector-specific report, Blominvest said Saudi Arabia’s implementation of such regulations will be key in shaping Jahez’s 2026 performance. Further, the impact of Chinese giant Keeta’s entry into the Saudi food delivery market has so far been weaker than analysts’ and investors’ expectations, particularly among companies with market shares below 15%, as many smaller players had been anticipated to exit.

The firm attributed this to the size of Saudi Arabia’s total addressable market, which it said is larger than most analysts estimate, allowing the market to absorb Keeta’s expansion without major disruption to the competitive landscape.

Keeta’s aggressive discount campaigns are accelerating growth and expanding the overall market size, rather than simply redistributing existing market shares, according to Bloominvest.

Citing a Delivery Hero report, Saudi Arabia said orders at its subsidiary HungerStation rose 14% year-on-year (YoY) in the third quarter of 2025 after Keeta entered the Saudi market, from 15% before its entry. In contrast, Jahez’s orders fell 6.8% over the same period pre-Keeta, compared with growth of 25.6% prior to that.

Blominvest said Keeta’s impact was more pronounced on Jahez due to its high concentration in the Central Province, where Keeta initially launched operations. It expects the impact to become more evident for HungerStation as Keeta has recently shifted its focus toward the Western Province, where HungerStation commands a nesr 80% market share.