eXtra comments on 2025 financial performance

He added that the “Jood” loyalty program played a pivotal role in strengthening customer engagement with the brand, contributing to higher loyalty levels and increased repeat visits, thereby positively impacting sales and long-term customer value.

Jalal also pointed out that the Click & Collect service recorded 33% annual growth, with the majority of orders delivered within one hour, reflecting significant progress in operational efficiency and customers’ ability to access their purchases quickly and easily.

The CEO confirmed that the partnership with Panda significantly contributed to expanding access to new customer segments through the Clix stores, enabling eXtra to strengthen its physical presence across more than 45 cities throughout the Kingdom. The move supported its expansion strategy and brought the brand closer to customers.

Meanwhile, United International Holding Co. (UIHC) successfully expanded its financing portfolio this year through fintech products and services offered via Tasheel. The portfolio grew 27% YoY, adding 23.4% to Tasheel’s annual revenue.

Jalal said the results achieved reflect the success of eXtra’s strategy to diversify income sources, while maintaining a superior customer experience and delivering added value to both customers and shareholders.

“We will continue to invest in digital transformation and operational efficiency, reinforcing our position as the Kingdom’s leading platform for electronics and integrated financing solutions,” he concluded.