AI Summary
Occupancy in serviced apartments and other hospitality facilities steady in Q4 2025
Hotel room occupancy in Saudi Arabia neared 57.3% in Q4 2025, up from 56% in Q4 2024, data issued by the General Authority for Statistics (GASTAT) showed.
Meanwhile, occupancy in serviced apartments and other hospitality facilities remained steady at 55.9% year-on-year (YoY), according to GASTAT’s Tourism Establishments Statistics bulletin.
|
Occupancy Rates for Hotels, Serviced Apartments & Others |
||
|
Period |
Hotels (%) |
Serviced Apts & Others |
|
Q1 2023 |
63.2% |
53.0% |
|
Q2 |
54.9% |
50.9% |
|
Q3 |
53.4% |
56.2% |
|
Q4 |
60.2% |
55.4% |
|
Q1 2024 |
60.9% |
54.5% |
|
Q2 |
55.4% |
52.4% |
|
Q3 |
46.1% |
58.0% |
|
Q4 |
56.0% |
55.9% |
|
Q1 2025 |
63.0% |
50.7% |
|
Q2 |
53.2% |
50.2% |
|
Q3 |
49.1% |
57.4% |
|
Q4 |
57.3% |
55.9% |
Room occupancy rates in Madinah hotels were the highest in Q4 2025, reaching 81.5%, followed by Riyadh at 67.6% and Makkah at 60.6%.
Riyadh led serviced apartments with an occupancy rate of 70.5%, followed by Najran and Eastern Province at 60% and 57.8%, respectively.
|
Room Occupancy Rate by Region |
||
|
Region |
Serviced Apt (%) |
Hotels (%) |
|
Madinah |
81.5% |
53.9% |
|
Riyadh |
67.6% |
70.5% |
|
Eastern Province |
60.6% |
57.8% |
|
Makkah |
51.4% |
48.3% |
|
Northern Borders |
47.4% |
39.7% |
|
Jouf |
45.4% |
47.3% |
|
Qassim |
44.7% |
53.8% |
|
Jazan |
43.1% |
50.7% |
|
Hail |
43.1% |
57.0% |
|
Najran |
41.4% |
60.0% |
|
Tabuk |
34.4% |
41.6% |
|
Asir |
29.3% |
40.2% |
|
Al-Baha |
26.5% |
29.6% |
The average daily rate (ADR) for a hotel room in Saudi Arabia reached about SAR 389 during Q4 2025, a 12% decrease compared to Q4 2024.
However, the ADR for a room in serviced apartments and other hospitality facilities amounted to approximately SAR 207 during the same quarter, up 6% year-on-year (YoY).
|
Average Daily Rate (SAR) |
||
|
Period |
Hotels |
Serviced Apts & Others |
|
Q1 2023 |
515 |
168 |
|
Q2 |
790 |
174 |
|
Q3 |
442 |
173 |
|
Q4 |
450 |
176 |
|
Q1 2024 |
494 |
195 |
|
Q2 |
669 |
199 |
|
Q3 |
354 |
200 |
|
Q4 |
440 |
220 |
|
Q1 2025 |
477 |
209 |
|
Q2 |
643 |
201 |
|
Q3 |
341 |
208 |
|
Q4 |
389 |
207 |
|
ADR by Region (SAR) |
||
|
Region |
Serviced Apts & Others |
Hotels |
|
Riyadh |
845 |
261 |
|
Tabuk |
786 |
150 |
|
Hail |
452 |
193 |
|
Eastern Province |
446 |
196 |
|
Qassim |
404 |
147 |
|
Madinah |
399 |
222 |
|
Al-Baha |
393 |
122 |
|
Jazan |
306 |
215 |
|
Makkah |
296 |
177 |
|
Jouf |
280 |
125 |
|
Asir |
259 |
119 |
|
Najran |
235 |
94 |
|
Northern Borders |
233 |
193 |
The average length of stay for a guest in hotels was nearly 3.8 nights during Q4 2025. Meanwhile, in serviced apartments and other hospitality facilities, guests lodged for a median of two nights.
|
Average Stay in Serviced Apartments & Other Hospitality Facilities (Nights) |
||
|
Period |
Hotels |
Serviced Apts & Others |
|
Q1 2023 |
3.7 |
2.5 |
|
Q2 |
4.4 |
2.4 |
|
Q3 |
3.7 |
2.5 |
|
Q4 |
3.6 |
2.4 |
|
Q1 2024 |
4.1 |
2.2 |
|
Q2 |
5.2 |
2.1 |
|
Q3 |
4.2 |
2.1 |
|
Q4 |
3.6 |
2.1 |
|
Q1 2025 |
4.1 |
2.1 |
|
Q2 |
4.8 |
2.0 |
|
Q3 |
4.1 |
2.1 |
|
Q4 |
3.8 |
2.2 |
|
Average Length of Stay by Region in Q4 2025 (Nights) |
||
|
Region |
Hotels |
Serviced Apts & Others |
|
Makkah |
4.4 |
2.0 |
|
Madinah |
3.6 |
3.0 |
|
Riyadh |
2.6 |
2.4 |
|
Eastern Province |
2.3 |
2.2 |
|
Jouf |
2.2 |
2.1 |
|
Tabuk |
2.1 |
2.0 |
|
Northern Borders |
1.9 |
1.9 |
|
Asir |
1.8 |
2.0 |
|
Jazan |
1.7 |
1.8 |
|
Najran |
1.7 |
2.3 |
|
Al-Baha |
1.7 |
2.4 |
|
Hail |
1.7 |
1.9 |
|
Qassim |
1.7 |
1.8 |
The number of workers in Saudi Arabia’s tourism sector grew by 7% YoY in Q4 2025, reaching around 1.03 million.
Of the total, 247,500 were Saudi nationals, representing 24%, while 783,100 were non-Saudis, accounting for the remaining 76%.
|
Tourism Employees (‘000) |
|||
|
Period |
Saudis |
Non-Saudis |
Total |
|
Q1 2023 |
239.74 |
660.79 |
900.53 |
|
Q2 |
242.11 |
670.08 |
912.20 |
|
Q3 |
243.95 |
675.22 |
919.17 |
|
Q4 |
244.90 |
684.51 |
929.40 |
|
Q1 2024 |
247.71 |
696.59 |
944.30 |
|
Q2 |
245.91 |
713.27 |
959.18 |
|
Q3 |
240.77 |
707.86 |
948.63 |
|
Q4 |
242.07 |
724.46 |
966.53 |
|
Q1 2025 |
243.37 |
739.88 |
983.25 |
|
Q2 |
247.60 |
749.76 |
997.36 |
|
Q3 |
245.17 |
764.52 |
1009.69 |
|
Q4 |
247.48 |
783.09 |
1030.57 |
Riyadh topped Saudi regions in terms of the number of workers in tourism activities at nearly 340,000, representing about 33% of the total. Makkah followed with approximately 284,000 workers.
|
Geographical Distribution of Tourism Employees |
||
|
Region |
Number of Employees ('000) |
Ratio to Total (%) |
|
Riyadh |
340.42 |
33.0% |
|
Makkah |
284.39 |
27.6% |
|
Eastern Province |
152.81 |
14.8% |
|
Madinah |
61.47 |
6.0% |
|
Asir |
49.35 |
4.8% |
|
Qassim |
35.32 |
3.4% |
|
Jazan |
29.03 |
2.8% |
|
Tabuk |
27.15 |
2.6% |
|
Hail |
15.61 |
1.5% |
|
Najran |
12.11 |
1.2% |
|
Jouf |
8.48 |
0.8% |
|
Northern Borders |
7.49 |
0.7% |
|
Al-Baha |
6.94 |
0.7% |
|
Total |
1030.57 |
100% |
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