Financial Results : Nice One 2025 earnings slump 96% to SAR 3M; Q4 loss at SAR 25.8M

Nice One 2025 earnings slump 96% to SAR 3M; Q4 loss at SAR 25.8M

16/03/2026 Argaam Exclusive

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Nice One Beauty Digital Marketing Co.’s net profit plunged by 96% to SAR 3 million in 2025, compared to SAR 71.8 million a year earlier.



Financials (M)

Item 2024 2025 Change‬
Revenues 1,003.51 1,016.66 1.3 %
Gross Income 268.09 245.03 (8.6 %)
Operating Income 78.95 10.29 (87.0 %)
Net Income 71.75 2.98 (95.8 %)
Average Shares 110.00 115.50 5.0 %
Earnings Per Share before unusual items (Riyals) 0.65 0.03 (96.0 %)
EPS (Riyal) 0.65 0.03 (96.0 %)

This came as the 2025 gross profit also shrank 8.6% on a yearly basis, amid an 86.97% YoY decline in the full-year operating income.

 

Further, marketing as well as general & adminstrative expenses surged on an annual basis in 2025, despite the 1.31% YoY hike in that year’s revenues to SAR 1 billion albeit still hurt by the intesifying market competition.



Current Quarter Comparison (M)

Compared With The
Item Q4 2024 Q4 2025 Change‬
Revenues 307.04 243.91 (20.6 %)
Gross Income 67.87 45.84 (32.5 %)
Operating Income 7.69 (24.40) (417.2 %)
Net Income 5.87 (25.78) (539.4 %)
Average Shares 110.00 115.50 5.0 %
Earnings Per Share before unusual items (Riyal) 0.05 (0.22) (518.5 %)
EPS (Riyal) 0.05 (0.22) (518.5 %)

In Q4 2025, Nice One turned to a net loss of SAR 25.8 million, against net earnings of SAR 5.87 million in the prior-year period.

 

The company had posted a bottomline of SAR 5.92 million in Q3 2025.

 

Total shareholders’ equity, no minority interest, advanced to SAR 380.4 million as of Dec. 31, 2025, against SAR 185.9 million in the year before.

 

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