Nice One Beauty Digital Marketing Co. reported a net profit of SAR 24.1 million in Q1 2025, up 10% from SAR 21.9 million a year earlier.
| Item | Q1 2024 | Q1 2025 | Change |
|---|---|---|---|
| Revenues | 250.05 | 324.97 | 30.0 % |
| Gross Income | 71.10 | 81.27 | 14.3 % |
| Operating Income | 23.88 | 26.91 | 12.7 % |
| Net Income | 21.90 | 24.12 | 10.2 % |
| Average Shares | 110.00 | 115.50 | 5.0 % |
| Earnings Per Share before unusual items (Riyal) | 0.20 | 0.21 | 4.9 % |
| EPS (Riyal) | 0.20 | 0.21 | 4.9 % |
| Item | Q4 2024 | Q1 2025 | Change |
|---|---|---|---|
| Revenues | 307.04 | 324.97 | 5.8 % |
| Gross Income | 68.96 | 81.27 | 17.8 % |
| Operating Income | 7.69 | 26.91 | 249.8 % |
| Net Income | 5.87 | 24.12 | 311.2 % |
| Average Shares | 110.00 | 115.50 | 5.0 % |
| Earnings Per Share before unusual items (Riyal) | 0.05 | 0.21 | 291.6 % |
| EPS (Riyal) | 0.05 | 0.21 | 291.6 % |
Sales rose 30% year-on-year (YoY) to SAR 324.97 million in Q1 2025, driven by strong growth in the number of orders and new customers, along with the positive seasonal impact of Ramadan. In addition, selling and marketing expenses declined.
However, the growth was partially offset by a shift in product mix, increased operating expenses, associated with business expansion, and a rise in Zakat charges.
On a sequential basis, net profit surged three folds from SAR 5.87 million in Q4 2024.
Total shareholders’ equity, no minority interest, stood at SAR 400.59 million by March 31, 2025, compared to SAR 134.56 million a year earlier.
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