Financial Results : Nice One 9M 2025 profit down 56% to SAR 28.8M; Q3 at SAR 5.9M

Nice One 9M 2025 profit down 56% to SAR 28.8M; Q3 at SAR 5.9M

02/11/2025 Argaam Exclusive

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Nice One Beauty Digital Marketing Co.’s net profit declined 56% to SAR 28.8 million for the first nine months of 2025, compared to SAR 65.9 million in the same period a year earlier.



Financials (M)

Item 9m 2024 9m 2025 Change‬
Revenues 696.48 772.75 11.0 %
Gross Income 200.22 199.19 (0.5 %)
Operating Income 71.26 34.69 (51.3 %)
Net Income 65.88 28.76 (56.3 %)
Average Shares 110.00 115.50 5.0 %
Earnings Per Share before unusual items (Riyals) 0.60 0.25 (58.4 %)
EPS (Riyal) 0.60 0.25 (58.4 %)

The decline in profits was attributed to higher initial operating costs associated with the company’s ongoing expansion phase, mainly resulting from the opening of retail stores, increased marketing activities, and the recruitment of talent to support business growth and operational scaling.

 

This was partially offset by higher sales, primarily driven by increased order volumes and the continued expansion of private-label brands.



Current Quarter Comparison (M)

Compared With The
Item Q3 2024 Q3 2025 Change‬
Revenues 237.65 255.43 7.5 %
Gross Income 63.20 67.61 7.0 %
Operating Income 27.44 7.95 (71.0 %)
Net Income 25.81 5.92 (77.1 %)
Average Shares 110.00 115.50 5.0 %
Earnings Per Share before unusual items (Riyal) 0.23 0.05 (78.2 %)
EPS (Riyal) 0.23 0.05 (78.2 %)

In Q3 2025, the company’s earnings declined 77.1% to SAR 5.92 million, from SAR 25.81 million in Q3 2024.

 

Sequentially, the company turned to profit versus a net loss of SAR 1.29 million in Q2 2025.

 

Shareholders’ equity, no minority interest, amounted to SAR 405.94 million by the end of 9M 2025, compared to SAR 178.54 million in prior-year period.

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