Logo of Sport Clubs Co.
Sport Clubs Co.launched a retail offering of 6.86 million shares on the Main Market (TASI) today, July 8, pricing the shares at SAR 7.5 each, as set through the book-building process.
The retail subscription period will be open for one day only.
The shares allocated to individual subscribers represent 20% of the total shares on offer.
In March, the Capital Market Authority (CMA) approved the company’s application to list and offer 34.32 million shares on TASI. The offer represents 33% of Sport Clubs’ pre-IPO capital of SAR 104 million, divided into 104 million shares with a par value of SAR 1 each.
Post-IPO, the offering will account for 30% of the company’s enlarged capital following the issuance of new shares.
The institutional tranche of the sale closed last week, and was nearly 44.1x covered.
Sport Clubs will be the seventh company to list on TASI this year, following the IPOs of Derayah Financial on Feb. 20, Arabian Company for Agricultural & Industrial Investments (Entaj) on Feb. 26, Umm Al Qura for Development and Construction Co. (Masar) on May 5, United Carton Industries Co. (UCIC) on May 12, Flynas Co. on May 28, and Specialized Medical Co. (SMC) on June 15.
Tadawul witnessed 14 IPOs last year, following listings by Middle East Pharmaceutical Industries Co. (Avalon Pharma) on Jan. 30, Modern Mills for Food Products Co. on March 5, Miahona Co. and Dr. Soliman Abdulkader Fakeeh Hospital Co. (Fakeeh Care) on May 21, Saudi Manpower Solutions Co. (SMASCO) on May 26, Al Taiseer Group Talco Industrial Co. (TALCO) on May 28, Rasan Information Technology Co. on May 29, Almajed for Oud Co. on Sept. 15, Arabian Mills Co. on Sept. 18, Fourth Milling Co. (MC4) on Oct. 2, Tamkeen Human Resources Co. on Nov. 5, United International Holding Co. on Nov. 19, Almoosa Health Co. on Dec. 23, and Nice One Co. on Dec. 24.
Key Background
Established in 1994 as a closed joint stock company headquartered in Riyadh, Sport Clubs engages in a range of activities related to the sports and fitness industry.
The company’s core business includes the wholesale and retail trade of sports equipment, tools, and apparel. It also purchases land for the construction of buildings and invests in them through sale or lease for the benefit of the company.
In addition, Sport Clubs is involved in the establishment, management, and maintenance of sports halls, as well as general contracting for buildings and electrical, mechanical, and electronic works.
Sport Clubs operates through two main business segments.
The first segment focuses on the establishment, management, and operation of sports clubs. The company runs its own network of fitness centers, including men’s clubs under the “Body Masters” brand and women’s clubs under the “Body Motions” brand.
The second segment involves integrated sports facility services, provided under the “Body Experts” brand. Through this division, the company offers a comprehensive suite of services, including sports consulting, gym and fitness center design and construction, and related sports facility development, either directly or through subcontractors. The services also cover equipment layout planning, furnishing, supply of sports equipment, and the operation and maintenance of sports facilities.
Subsidiaries and Branches
The company has one subsidiary, Third Sports Amaken Co., whose activities include renovation of residential and non-residential buildings, demolition and removal of buildings, interior finishing works, as well as maintenance and general cleaning services for buildings.
Sport Clubs also operates 12 branches across major cities in Saudi Arabia to carry out its business activities.
As of the end of September 2024, the company employed 1,258 employees, of whom 471 are Saudi nationals, according to the prospectus.
Market Share
The company ranks as the second-largest player in the market, with a market share of 10.9%, representing approximately 109,000 active members across 55 locations as of the beginning of 2024.
The table below shows the market share of fitness club chains in Saudi Arabia as of 2024:
Market Share of Fitness Club Chains in Saudi Arabia as of 2024 |
||
Ranking |
Sports Clubs |
Market Share |
1 |
Leejam |
53.3 % |
2 |
Sport Clubs |
10.9 % |
3 |
KUN Sports (iN2 Fitness, Core) |
7.4 % |
4 |
Armah (B_Fit, Optimo) |
3.9 % |
5 |
PureGym |
3.3 % |
6 |
Gold’s Gym |
3.1 % |
7 |
9Round |
3.0 % |
8 |
Power Gym |
1.7 % |
9 |
Interval Plus Crossfit |
1.2 % |
10 |
Others |
12.2 % |
Geographical Location
The company’s headquarters is in Riyadh, Saudi Arabia. All of the company's sports clubs are also located within the Kingdom, and the company has no operations or assets outside Saudi Arabia. The following table shows the geographical presence of Sport Clubs:
Geographical Presence |
|
Region |
No. of Existing Sports Clubs |
Central Region |
36 |
Northern Region |
3 |
Eastern Region |
8 |
Southern Region |
2 |
Western Region |
7 |
Total |
56 |
Fitness Clubs by Category
The company establishes, manages, and operates its own sports clubs, which include men's sports clubs under the "Body Masters" brand and women's sports clubs under the "Body Motions" brand.
The company owns and operates 56 sports clubs.
The company's revenue from its activities amounted to approximately SAR 217.4 million, representing 91.2% of the company's total revenue. The following table shows the details:
Details of the Company’s Sports Clubs |
||||
Category |
Revenue (SAR mln) |
Percentage to Total Revenue |
No. of Clubs |
Average No. of Subscribers |
Body Masters Premium |
130.04 |
54.6 % |
31 |
74.8 |
Body Masters Express |
21.10 |
8.9 % |
10 |
16.6 |
Body Motions |
66.29 |
27.8 % |
15 |
23.8 |
Total |
217.42 |
91.2 % |
56 |
115.1 |
Future Plans and Initiatives
The company plans to open several new sports clubs in various regions of the Kingdom. It has secured 15 new locations, which will be launched as fitness clubs during 2025 and 2026. The following table shows the details:
New Locations to be Opened in 2025 & 2026 |
|
||||
Club Category |
City |
Stage |
Expected Opening Date |
||
Body Masters (Uhud branch) |
|
Dammam |
Construction and Finishing |
Q2 2025 |
|
Body Masters (AlUla branch) |
|
Al-Ula |
Construction and Finishing |
Q3 2025 |
|
Body Motions (AlUla branch) |
|
Al-Ula |
Construction and Finishing |
Q3 2025 |
|
Body Motions (Al Munsiyah branch) |
|
Riyadh |
The lease agreement has been signed, and the project is currently in the design phase. |
Q4 2025 |
|
Body Masters (Al Munsiyah branch) |
|
Riyadh |
The lease agreement has been signed, and the project is currently in the design phase. |
Q4 2025 |
|
Body Masters (North Obhor branch) |
|
Jeddah |
The lease agreement has been signed, and the project is currently in the design phase. |
Q4 2025 |
|
Body Motions (North Obhor branch) |
|
Jeddah |
The lease agreement has been signed, and the project is currently in the design phase. |
Q4 2025 |
|
Body Masters (Al Manar branch) |
|
Riyadh |
The lease agreement has been signed, and the project is currently in the design phase. |
Q4 2025 |
|
Body Masters (Buraidah branch) |
|
Qassim |
The lease agreement has been signed, and the project is currently in the design phase. |
Q1 2026 |
|
Body Motions (Buraidah branch) |
|
Qassim |
The lease agreement has been signed, and the project is currently in the design phase. |
Q1 2026 |
|
Body Motions (Al Nada branch) |
|
Dammam |
Construction and finishing |
Q1 2026 |
|
Body Masters (Taif branch) |
|
Taif |
The lease agreement has been signed, and the project is currently in the design phase. |
Q3 2026 |
|
Body Motions (Taif branch) |
|
Taif |
The lease agreement has been signed, and the project is currently in the design phase. |
Q3 2026 |
|
Body Masters (Al Yarmuk branch) |
|
Riyadh |
In the process of obtaining the required licenses to carry out construction and design works. |
Q3 2026 |
|
Body Motions (Al Yarmuk branch) |
|
Riyadh |
In the process of obtaining the required licenses to carry out construction and design works. |
Q3 2026 |
|
The company’s expansion plans also include entering the GCC and MENA markets by signing franchise agreements with third parties. These parties will be granted operational, technical, and technological know-how, as well as the right to use the company’s trademarks, while being responsible for investing in this know-how, paying the agreed-upon fees, maintaining the confidentiality and privacy of the company’s trademarks, and adhering to its operating model.
Company Revenues
The company’s revenues are generated from three main categories. The first and largest is club subscriptions, which represent the core of the company’s operations and account for the majority of total revenue.
The second category is health services, which include personal training, nutritional consultations, and related offerings.
The third revenue stream comes from the sports solutions segment, operated under the “Body Experts” brand. This includes income from operations, the sale of fitness equipment, and revenue generated from special projects.
The company’s activities generated revenues of SAR 327.4 million in 2024, with revenues from fitness club subscriptions accounting for 78% of the total, amounting to SAR 260.1 million.
Revenue from Operational Activities (SAR mln) |
||
Category |
2023 |
2024 |
Fitness Club Subscriptions |
237.1 |
260.1 |
Health Services |
30.8 |
40.4 |
Sports Solutions Segment |
2.8 |
26.9 |
Total |
270.6 |
327.4 |
Company Properties
The company owns four plots of land, representing 13% of the company’s total assets as of Sept. 30, 2024. These plots are the sites of five existing sports clubs.
The company has also signed 55 lease agreements with various lessors within the Kingdom, four of which are not registered on the “Ejar” platform.
The following table shows the details of the properties owned by the company:
Details of Properties Owned by the Company |
|||
|
Deed Date |
Area (SQM) |
Rights of Other Parties/ Disputes |
1 |
15/02/2024 |
5,000 |
The title deed is mortgaged in favor of Alinma Bank for an amount of SAR 16 mln, as per the facility agreement concluded between the company and Alinma Bank. |
2 |
19/11/2019 |
5,000 |
The title deed is mortgaged in favor of Riyad Bank for an amount of SAR 43.1 mln, as per the facility agreement concluded between the company and Riyad Bank |
3 |
11/02/2020 |
2,500 |
The title deed is mortgaged in favor of Riyad Bank for an amount of SAR 18.03 mln, as per the facility agreement concluded between the company and Riyad Bank. |
4 |
11/02/2020 |
3,600 |
The title deed is mortgaged in favor of Riyad Bank for an amount of SAR 21.27 mln, as per the facility agreement concluded between the company and Riyad Bank |
Company Profile |
|
Company |
Sport Clubs Co. |
Core Activities |
Establishment, management, and operation of sports clubs |
Pre-IPO Capital |
SAR 104 mln |
Number of Shares |
104 mln |
Capital After IPO |
SAR 114.4 mln |
Number of Shares |
114.4 mln |
Nominal Value |
SAR 1 per share |
IPO Summary |
|
Issue percentage |
33% of pre-IPO capital and 30% post-IPO capital |
IPO price |
SAR 7.5 per share |
Retail tranche |
6.86 mln shares (20% of offered shares) |
Eligible investors |
Retail investors |
Minimum subscription limit (retail investors) |
10 shares |
Maximum subscription limit (retail investors) |
250,000 shares |
Offer period |
July 8, 2025 |
Final allocation |
July 10, 2025 |
Surplus refund (if any) |
July 13, 2025 |
Company Shareholders |
||||
Shareholders |
Before IPO |
After IPO |
||
Number of Shares (‘000) |
Ownership (%) |
Number of Shares (‘000) |
Ownership (%) |
|
Special Opportunities Investment Co. |
41,600 |
40.00% |
32,032 |
28.00% |
Diamond Opportunities Sports Co. |
35,879 |
34.50% |
27,626.83 |
24.15% |
Elaf Al-Khaleej Investment Co. |
5,691.02 |
5.47% |
4,382.08 |
3.83% |
Abdulkadir Almuhaidib & Sons Co. |
4,742.51 |
4.56% |
3,651.73 |
3.19% |
Al Fozan Holding Co. |
4,742.51 |
4.56% |
3,651.73 |
3.19% |
Ammar Abdulwahed Faleh Al-Khudairy |
4,425.76 |
4.26% |
3,407.84 |
2.98% |
Omran Muhammad Abdulrahman Al-Omran |
1,822.53 |
1.75% |
1,403.35 |
1.23% |
Prince Sultan Mohammed Saud Al Kabeer |
1,215.02 |
1.17% |
935.56 |
0.82% |
Abdullatif Alissa Group Holding Co. |
1,215.02 |
1.17% |
935.56 |
0.82% |
Abdulaziz Al-Saghir for Commercial Investment Co. |
1,215.02 |
1.17% |
935.56 |
0.82% |
Abdullah Saad Abdulrahman Al-Rashid |
1,215.02 |
1.17% |
935.56 |
0.82% |
Fahad Abdullah Abdullatif Almubarak |
235.6 |
0.23% |
181.42 |
0.16% |
Silver Opportunities Investment Co. |
1 |
0.001% |
0.77 |
0.0007% |
Public |
-- |
-- |
34,320 |
30.0% |
Total |
104,000 |
100% |
114,400 |
100% |
Additional Information |
|
Financial advisor, lead manager, lead bookrunner & underwriter |
BSF Capital |
Receiving agents |
Derayah Financial, Alinma Capital, Al Rajhi Capital, SNB Capital, Riyad Capital, ANB Capital, Alistithmar Capital, AlJazira Capital, GIB Capital, Alkhabeer Capital, SAB Invest, Sahm Capital, BSF Capital, Yaqeen Capital, Albilad Capital, Musharaka Capital, EFG Hermes Saudi Arabia, Awaed Alosool Financial |
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