Lucid sees Saudi sales outpacing rivals, eyes further growth

Lucid Motors’s interim CEO, Mark Winterhoff

Lucid Motors maintained a strong position in the Saudi market throughout 2025, Interim CEO Mark Winterhoff told Argaam at a media briefing.

Lucid Air leads the electric vehicle (EV) segment in Saudi Arabia by a wide margin, in line with its performance in the US.

Faisal Sultan, President of Lucid-Middle East

Faisal Sultan, President of Lucid-Middle East, said the company’s fully electric vehicle sales far exceed competitors, with rivals selling in the hundreds versus Lucid’s thousands—underscoring strong demand.

Sultan added that the Lucid Gravity is seeing robust early demand and expects Saudi EV market to grow this year despite its relatively small size, supported by lower ownership costs, rising awareness, and expanding charging infrastructure.

Lucid, he noted, will maintain its market leadership.

Winterhoff said all business lines are on track to reach profitability as quickly as possible, while maintaining a focus on technology leadership and mobility solutions. Expansion plans extend beyond EVs, into autonomous driving and self-driving taxis.

The company has made progress with the Air and Gravity models, with Air leading its segment in both the US and the Middle East. It aims to replicate this success with a mid-size vehicle to target a broader customer base.

Lucid is also building new revenue streams from software and autonomous-driving subscriptions, supported by efficient operations at its AMP-2 plant in Saudi Arabia, which offers scalable and cost-effective production, particularly for mid-size models.