Ceer opens first mobile store in Diriyah, launches EXOBOT First Edition reservations

Saudi Arabia’s Ceer opened its first mobile store at Bujairi Terrace in Diriyah, marking the first phase of its plan to establish a retail network across the Kingdom.

According to the Saudi Press Agency (SPA), the store showcases Ceer’s EXOBOT sedan and SUV models, which are designed, engineered and manufactured in Saudi Arabia.

The company said the store allows visitors to explore the vehicles and submit reservation requests for the limited-edition EXOBOT First Edition.

The EXOBOT First Edition sedan and SUV are priced at SAR 399,000 each, including a warranty and service package.

The package covers major vehicle components for six years or 200,000 kilometers, whichever comes first. It also includes six years of complimentary scheduled maintenance and roadside assistance, along with an eight-year or 200,000-kilometer battery warranty.

The First Edition models are powered by a fully electric three-motor system producing 850 horsepower and 1,000 Nm of torque. They offer a driving range of up to 670 kilometers and support ultra-fast charging from 10% to 80% in less than 30 minutes.

The edition features a black styling package and red brake calipers, along with red and black Nappa leather seats and interior trim. It also comes with an exclusive badge, bespoke floor mats and a numbered plaque matching the vehicle identification number. The models are available in Harrat Grey and Musk White.

Ceer said it plans to open additional mobile stores before year-end at Boulevard City in Riyadh, Red Sea Mall in Jeddah and Al Nakheel Mall in Dammam. This will coincide with the opening of its main centers in Riyadh, Jeddah and Al Khobar.

The retail network will provide vehicle reservations and sales, test drives, deliveries, maintenance and spare parts. It will also include a dedicated fleet for mobile servicing and roadside assistance.

The company said its initial focus will be on the Saudi market. It plans to begin regular production in the first quarter of 2027 and expand into GCC markets in the first half of 2028, ahead of a broader rollout across other regional markets.