Saudi Arabia’s AlUla selects Seera Group as tourism partner for winter festival

The Royal Commission for AlUla announced today that Seera Group has been appointed as the key Destination Management Company (DMC) for the second season of Winter at Tantora.

Winter at Tantora is a festival in AlUla, a cultural and historical destination that is home to Saudi Arabia’s first UNESCO World Heritage Site.

The second edition of the festival will be held from Dec. 19 to March 7, 2020, offering additional weekends for visitors to enjoy cultural programming, equine events and celebrity performances.

“This partnership will help us to move closer towards fulfilling our vision for AlUla to be the place of heritage for the world in line with Vision 2030 goals to drive cultural tourism to the Kingdom and to create economic diversification,” Amr AlMadani, CEO at the Royal Commission for AlUla, said.

Through the partnership, visitors can enjoy seamless booking, travel, local transport and stay experience through Seera Group.

The group’s consumer travel brand, Almosafer, will market the festival extensively across social media and other communications channels and offer visitors an extensive range of package options including accommodation, flights, transportation and ancillary services for both weekend visits or one-day options.

Visitors are also offered one on one personal consultation with travel advisors across Almosafer’s retail network in the Kingdom.

“In addition to working with our global offices and affiliates, we will promote Winter at Tantora through our outlets at all key airports in the Kingdom,” Abdullah Aldawood, CEO of Seera Group, said.