Canon signs partnership to boost Saudi professional video sector

Canon Middle East has signed a strategic partnership with First Gulf Company (FGC) to expand its professional video segment in Saudi Arabia.

The partnership with FGC will cater to building a modern broadcast and film industry by providing professionals with the latest equipment and solutions essential to attract the investment and drive growth.

The partnership also serves the larger vision of Saudi Arabia which aims to develop a sophisticated smart, digital infrastructure mandated by Vision 2030 to diversify the local economy, attract investors and enhance the competitiveness of the Saudi economy globally.

“We recognized there is tremendous potential and market readiness for the professional video segment and we developed a strategy through our partnership with FGC to drive the evolution of this industry and support the next generation of Saudi storytellers,” Venkatasubramanian Hariharan, B2C Business Unit Director at Canon Middle East, said.

“The partnership with Canon will add important value to our Pro Video division and we anticipate it will result in both Canon ME and FGC market share growth,” Engr. Naim Saidi, Group CEO at FGC, said.