Asir Authority seeks to lure investments, eyes SAR 50B spending on development: Exec

Hashim Al-Dabbagh Acting CEO of Aseer Region Development Authority

Aseer Region Development Authority (ASDA) attracts investments to the region through the "Invest in Asir" system, which provides incentives and advantages to investors, said Acting CEO Hashim Al-Dabbagh.

On the sidelines of launching Asir tourism identity, Al-Dabbagh told Argaam that ASDA targets SAR 50 billion spending on the region's development, including SAR 34 billion from the Public Investment Fund (PIF), the private sector (SAR 6 billion), and the government (SAR 10 billion) by 2030.

"We are working closely with the tourism system to help Aseer attract as much as possible tourists," Al-Dabbagh said, noting that the region's development strategy is to make Aseer a global destination throughout the year, as this will contribute to reducing prices for events and hotels, as well as improving services.

The Invest in Asir Committee, headed by Prince Turki bin Talal, aims to develop businesses to attract investments with the participation of a number of parties, including the Committee for  Solutions of Businessmen’s Challenges.

The authority will organize the second edition of the Aseer Investment Forum next December.