Cenomi Centers-Westfield partnership to begin with 3 malls in early 2026: Exec

Logo of Arabian Centres Co. (Cenomi Centers)

Arabian Centres Co. (Cenomi Centers) partnership with Westfield will begin with collaboration on three malls in early 2026, Bruno Wehbe, Saudi firm’s President of Flagship Assets & New Ventures, told Al Arabiya.

These are Jawharat Riyadh, Jawharat Jeddah and Nakheel Dammam, Wehbe noted, adding that the partnership also includes launching the Westfield brand across up to eight Cenomi Centers malls.

For more news and details on the projects

The tie-up will give Cenomi Centers access to Westfield's tenant network, enabling it to bring in new global brands and provide full support across all value chain functions, Wehbe said.

Furthermore, Cenomi Centers will leverage the partnership by increasing the leasable area in addition to other revenues, enhancing visitor experience to align with the leading global experience, and accessing the global advertising platform Westfield Rise, where major global companies and brands display their advertisements in malls, he added.

Cenomi Centers signed today, May 5, an exclusive 10-year strategic partnership and franchising agreement with Unibail-Rodamco-Westfield (URW), with an option to extend the agreement for an additional decade. Under the partnership, the Tadawul-listed mall operator will be granted exclusive licensing rights to the Westfield brand in Saudi Arabia, Argaam reported.