Nayifat launches 2025-2030 strategy

06/07/2025 Argaam
Logo ofNayifat Finance Co.

Logo of Nayifat Finance Co.

Nayifat Finance Co. launched a new five-year strategy through 2030, which seeks to reinforce its position in the Saudi financing sector and contribute to the Kingdom’s Vision 2030.

 

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The new strategy focuses on providing individuals as well as small- and medium-sized enterprises (SMEs) with fast, innovative financial solutions, the company said in a Tadawul statement today, July 6.

 

The strategy centers around six key goals: sustainable growth of the company’s financing portfolio in a way that guarantees steady returns for shareholders; boosting market share and competitiveness by targeting more consumer segments and improving product offerings; accelerating digital transformation through adopting advanced financing solutions; enhancing operational efficiency; achieving sustainable financial performance by refining risk-based financing and credit quality; and straightening human capital in order to empower the company’s talents.

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