Derayah Financial and Mala’a sign agreement to enhance partnership and expand areas of cooperation

The signing ceremony

Derayah Financial Company ("Derayah Financial") announced signing a strategic partnership agreement with the Mala’a platform – the automated advisor for investment management – on the sidelines of the Money 20/20 Middle East Conference. The partnership aims to develop digital investment solutions and smart investment services.

In a statement, Derayah Financial said that the partnership enables Mala’a to expand its investment services, while allowing the clients of Derayah Financial – which owns a stake in the platform – direct access to its products and funds. The cooperation is based on combining the expertise of Derayah Financial in asset management with Mala’a’s technical capabilities in automated investment solutions.

Commenting on this collaboration, Mishal Alhaqbani, Chief Commercial Officer at Derayah Financial, said:“Our partnership with Mala’a comes as part of our vision to support the fintech ecosystem in the Kingdom. We believe that collaborating with promising platforms such as Mala’a is the best way to deliver real value to investors through reliable products that meet their needs and contribute to building a more advanced financial future, in line with the goals of Vision 2030 and the Financial Sector Development Program.”

Ali Alorainy, CEO and Co-founder of Mala’a, also commented: “We are very excited about this collaboration with Derayah Financial, a leading player in the asset management sector. This partnership allows us to provide our clients with new and diverse investment options and enhances our ability to help them achieve their financial aspirations. This agreement represents an important step toward establishing a culture of seamless and accessible investment and places our platform in a stronger position for growth and innovation.”