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Mobily aims to balance growth, sustainable value creation: CEO

Mobily CEO Nezar Banabeela
Etihad Etisalat Co. (Mobily) continued its growth momentum, delivering strong financial and operational performance during the third quarter of 2025, CEO Nezar Banabeela said in an interview with Argaam.
He attributed the rise in net profit to higher revenues across all business segments, the expansion of the customer base, improved operational efficiency, and continued investment in digital infrastructure.
The telecom operator is focused on achieving a balance between growth and creating sustainable value for shareholders, while proceeding with its strategic objectives aligned with Saudi Vision 2030, Banabeela said.
He added that the individual services segment continued to develop, as the number of mobile subscribers reached 13.4 million, and fiber-to-the-home (FTTH) subscribers rose to 297,000, enhancing service reliability and customer satisfaction.
The carriers and operators unit signed strategic agreements with several local and international partners to strengthen customer experience and reinforce Mobily’s position as a leading digital enabler.
Banabeela stated that Mobily manages a broad portfolio of contracts covering infrastructure, international connectivity, enterprise, and government services. He highlighted key agreements signed this year, including Red Bull Mobile’s virtual network hosting, as well as investments exceeding $900 million announced during the LEAP 2025 Conference to expand data centers, submarine cables, and cross-border connectivity.
He noted that Mobily also has several contracts with public and private entities in cloud computing, AI, and smart city solutions, though their values remain confidential due to competition. The company continues to strengthen partnerships to support sustainable revenue and profit growth in the long term.
Regarding the company’s telecom towers, Banabeela said Mobily is evaluating available options to maximize asset value, improve network efficiency, and support expansion plans. Any future developments will be announced in due course in line with regulations.
Commenting on Mobily Pay, the CEO said the service continued to record growth as one of the main drivers of Mobily’s digital financial services strategy. The number of users increased by 33%, while transaction volumes grew by 49% year-on-year (YoY) in Q3 2025, reflecting its growing contribution to revenue diversification and sustainable growth.
According to Argaam data, Mobily’s net profit rose to SAR 2.51 billion for the first nine months of 2025, compared to SAR 2.13 billion a year earlier. Q3 profit stood at SAR 916 million.
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