Elm ups stake in Sahl Almadar Trading

The signing of the agreement

Elm Co. today signed an agreement to increase its stake in Sahl Almadar Trading Co., the owner of the Madar Digital Platform.
 

Madar is an advanced digital platform that connects shippers and carriers and provides unified solutions for managing logistics operations, according to the company’s statement.
 

Abdullah Abdulrahman Al-Obeikan, CEO of Obeikan Group and Chairman of Sahl Almadar Trading, stated: “Madar represents an integrated digital ecosystem that includes real-time shipment tracking solutions, process automation, integration with government services, an interactive digital marketplace connecting shippers and carriers, and a digital payments platform—contributing to improved operational efficiency and enhanced transparency and reliability.”
 

The integration of Madar’s technical capabilities with Elm’s advanced digital infrastructure will contribute to the development of a comprehensive, end-to-end logistics solutions ecosystem, covering shipment planning, compliance, fleet management, payments, and operational analytics, the statement added.
 

In 2021, Elm announced its investment in Sahl Almadar Trading, which is affiliated with Obeikan Group with a 30% stake, in a step aimed to expand its presence in the business-to-business (B2B) sector, given that logistics is among the most promising sectors in which the company seeks to enhance its presence.
 

Completion of the process is subject to obtaining the relevant regulatory approvals.