Time Entertainment inks deal to execute opening & closing ceremonies of Rally Dakar 2026

18/12/2025 Argaam- Nomu
Time Entertainment says financial impact of the deal is likely to realize in Q1 2026

Time Entertainment says financial impact of the deal is likely to realize in Q1 2026

Time Entertainment Co. signed, on Dec. 17, a project contract with Saudi Motor Sport Co. for the execution of the opening and closing ceremonies of Rally Dakar in 2026.

 

In a statement to Tadawul, the company said the project value exceeds 5% of its total revenues for 2024.

 

The project duration is 13 weeks, and the financial impact is likely to realize in Q1 2026, the statement added.

 

The necessary signatures are complete, and a copy of the contract was received on Dec. 17, the company stated.

 

According to Argaam’s data, Time Entertainment reported a revenue of SAR 105 million in 2024. Accordingly, the contract value exceeds SAR 5 million.

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