Al Arabia unit inks 3 contracts with MAF worth SAR 54.1M

Al Arabia unit expands regional footprint through new digital advertising contracts

Arabian Contracting Services Co. (Al Arabia) announced that its 75%-owned UAE-based subsidiary, Al Arabia OOH, signed three contracts with Majid Al Futtaim (MAF) Group for SAR 54.14 million, excluding value-added tax (VAT).

According to a statement to Tadawul, the contracts include granting Al Arabia OOH a license to use digital screens located across various shopping malls in the UAE for advertising and promotional purposes.

The malls include Mall of the Emirates, City Centre Deira, City Centre Mirdif, City Centre Me’aisem, City Centre Sharjah, City Centre Al Zahia, City Centre Ajman, and City Centre Fujairah.

These contracts come as part of the company’s efforts to implement its expansion strategy and strengthen its presence in regional markets, by growing its portfolio of advertising locations, expanding its services outside the Kingdom, and entering new out-of-home advertising segments in the UAE market in cooperation with Majid Al Futtaim shopping malls. This is expected to support business growth and enhance the company’s ability to provide integrated advertising solutions in line with best practices.

The company pointed out that the three contracts are interrelated.

The company explained that the term of each contract is one year, noting that the financial impact is expected to be reflected in the first quarter of 2026.

There are no related parties to the deal, the statement added.

The company said that these contracts represent an advanced step in its regional expansion journey, with the project aiming to enhance the visitor experience across shopping malls throughout the UAE by offering advertisers broader opportunities to boost visibility and increase impact.