UBS raises gold price forecast as investment demand has been higher than expected
UBS has sharply raised its forecast for global gold prices, expecting the metal to average $6,200 an ounce through most of 2026, up from a previous estimate of $5,000, citing stronger-than-expected investment demand.
In a research note issued on Jan. 29, the Swiss bank said the revised target covers the first three quarters of 2026, though analysts expect prices to ease slightly to around $5,900 an ounce by year-end, following the US midterm elections.
UBS also outlined a bull-case scenario in which gold could surge to $7,200 an ounce if global political tensions intensify. Conversely, under a bear-case scenario, the bank sees prices averaging $4,600 an ounce should the Federal Reserve maintain a restrictive monetary policy stance.
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