Al Arabia signs 10-year ad project at PMIA

The contract runs for 10 years, including a three-month transition period and a six-month grace period

Arabian Contracting Services Co. (Al Arabia) signed on Feb. 12 a contract with Tibah Airports Operation Co. for advertising rights at Prince Mohammad Bin Abdulaziz International Airport (PMIA) in Madinah.

 
Al Arabia will establish, operate and maintain all types of advertising billboards using the latest technologies, such as digital, interactive and specialty screens — across airport terminals and outdoor locations within the airport’s boundaries, the company said in a statement to Tadawul.

 

The contract value represents either a share of revenue generated from the project or a minimum guaranteed amount of SAR 169.07 million for the total contract term, excluding VAT, after including the grace period, whichever is higher, Al Arabia said.

 

The contract term is 10 years, including a three-month transition period and a six-month grace period.

 

The financial impact will reflect in Q2 2026, the statement added, noting there are no related parties to the deal.

The contract is an important step in strengthening Al Arabia’s presence in the airport advertising sector, in line with efforts to expand its advertising network across key national facilities.

 

The award follows progress made after signing the advertising contract at King Khalid International Airport, reflecting partners’ confidence in the company’s operational capabilities and enhancing the integration of its advertising platform across the Kingdom.

 

According to Argaam data, Al Arabia announced in December 2025 the award of the project by Taiba Airports.

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