Saudi Research and Media Group Awarded Contract to Operate and Manage Al Thaqafeya Channel

Logo of Saudi Research and Media Group (SRMG) and Al Thaqafeya

Saudi Research and Media Group (SRMG) announced that it has been awarded the contract to operate and manage Al Thaqafeya , the cultural television channel affiliated with the Ministry of Culture.

The appointment reflects SRMG’s media, editorial, and operational expertise across platforms, and comes as the Kingdom continues to witness significant cultural growth under the leadership and support of the Ministry of Culture.

The new phase will build on the foundations established since Al Thaqafeya ’s launch, with a focus on advancing the channel’s editorial direction, expanding its content offering to serve a broader range of audience interests, and strengthening its digital presence.

Al Thaqafeya is dedicated to showcasing the diversity of Saudi Arabia’s cultural landscape, from its rich heritage to its contemporary creative scene. Through its programming, the channel highlights Saudi creativity and supports the presence of Saudi culture locally and internationally.

Jomana Rashed Alrashid, CEO of Saudi Research and Media Group, said:

“We are honoured by the Ministry of Culture’s trust. Being awarded responsibility for a channel as important as Al Thaqafeya is both a privilege and a responsibility to continue the significant work led by the Ministry since the channel’s launch. It also reflects SRMG’s ongoing efforts to develop and expand across media platforms, diversify revenue streams, and maintain the trust of our clients and audiences through credible, high-quality content.”

Alrashid added:

“We look forward to developing Al Thaqafeya by introducing innovative content that reflects the ambitions of this next phase. We will bring together SRMG’s media ecosystem, editorial expertise, and technical capabilities to deliver a modern viewing experience, strengthen the channel’s digital presence, and use artificial intelligence tools and data analytics to better understand audiences and develop content, while preserving the channel’s cultural identity. We have full confidence in our colleague Malik Alrouqi, General Manager of Al Thaqafeya , to lead the channel through this next phase.”

Malik Alrouqi, General Manager of Al Thaqafeya , said:

“We are proud to enter this new phase and are committed to delivering renewed cultural content that reflects the ambitions of the moment, meets audience expectations, and strengthens Al Thaqafeya ’s presence.”

The development plan will include the launch of new programs, enhanced production quality, and the adoption of modern storytelling formats supported by advanced technologies and artificial intelligence, with the aim of elevating the viewing experience and expanding audience reach.

The enhanced programming grid is expected to launch gradually starting in September, with full details to be announced at the end of August.