IIG Events & Marketing | Summer 2026 Season

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Primary Focus: IIG Real Estate Exhibition

The centrepiece of the article should be the IIG Real Estate Exhibition — the largest Saudi property exhibition ever held in the United Kingdom, and London's biggest ever Gulf real estate exhibition. This is the headline, and everything else supports it.

Key Details

- Dates: 2-4 August 2026 (3 days)

- Venue: Grand Ballroom, Chancery Rosewood, Mayfair, London

- Format: Open to all registered attendees — free to attend

- Scale: 8,000 attendees across 3 days

- Registration: luma.com/288kulm1

What the Exhibition Is

The exhibition brings together leading Saudi real estate developers and high-net-worth investors from the Gulf and the United Kingdom, made possible by Saudi Arabia's landmark new foreign property ownership laws of 2026. It is the first time in history that a marketing campaign of this scale has been run in Britain to promote Saudi real estate.

Inside the exhibition, visitors will find:

- The Exhibition Floor: Saudi developers, UK property firms, finance, legal, PropTech, and luxury lifestyle brands side by side

- The IIG Stage: curated 10-minute speaking slots during peak attendance hours for exhibitors to pitch directly to a captive, qualified audience

- The Private Deal Room: bookable 1-to-1 meeting spaces adjacent to the floor, turning conversations into serious discussions

- On-site advisors for legal, tax, and structuring questions

- Arabic Coffee and Dates Cart: a roaming gahwa cart serving traditional Arabic coffee and premium Medjool dates

- Live Oud Player: ambient live oud music setting the cultural tone from the moment visitors arrive

- Henna Artist: traditional personalised henna designs creating natural dwell time and organic social content

- Children's Corner: face painter, balloon artist, colouring tables — Gulf families travel together, this keeps children engaged so parents can do business

Exhibition by the Numbers

These figures come from the 2025 edition and set expectations for 2026:

- £50M+ in deals facilitated at the 2025 edition

- 95% of 2025 exhibitors said they would return

- 3+ hour average visitor dwell time

- 50% of attendees estimated as genuine investor leads

- 40 exhibitors across 4 industries

- 14 nationalities represented among exhibitors

- 35+ institutional investors and decision-makers from Gulf and UK

Who Attends

Top countries represented: Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, United Kingdom, Pakistan, India, Jordan, United States.

Attendee industry breakdown:

- 35% Gulf Nationals and Private Investors

- 20% Property Developers and Developers' Agents

- 15% Finance, Banking and Mortgage Advisors

- 10% Legal and Professional Services

- 8% Architects and Interior Designers

- 5% Technology and PropTech

- 4% Relocation and Concierge Services

- Quote from Dr Mohammed AlSwaidan, CEO, IIG

"The IIG Real Estate Exhibition is our vision made real. In its second edition, we are building something the UK has never seen — a dedicated bridge between Gulf capital and British real estate expertise. This is not just an exhibition. It is the beginning of a permanent conversation between two markets that need each other."

— Dr Mohammed AlSwaidan, CEO, IIG Events & Marketing

About IIG Events & Marketing
 

IIG Events & Marketing is a UK-based agency specialising in connecting Saudi real estate developers with high-net-worth British and Gulf investors. With offices in London and Riyadh, IIG is the leading organiser of UK-Saudi investment events and has established itself as the authority on cross-border real estate between the two kingdoms.

Beyond the summer season, IIG runs a year-round programme of exclusive investor-facing events, including:

- The Al Haramain Homes Roadshow: a UK city tour showcasing investment opportunities in Makkah and Madinah to British Muslim investors

- The High Table Investor Dinner Series: intimate networking dinners connecting high-net-worth investors with developers and advisors

Last year, IIG held its inaugural Saudi-British Real Estate Exhibition at the Jumeirah Carlton Tower in London, establishing the format and the audience that the 2026 edition builds upon. You covered that event — we would encourage your team to reference that article for context and continuity.

The Exclusive Functions

The exhibition sits within a broader summer season that includes two closed-door, invitation-only functions. These are not being actively marketed and attendance is not open — they are included here to give the article context and to signal the level at which IIG operates. Please give each event one paragraph and make it clear that attendance is by personal invitation from IIG only, but that readers interested in the exhibition can register below.

UK-KSA Apex

11 June 2026 | Queen Elizabeth II Centre, Westminster, London

A closed-door forum convening ministers and senior economic officials from both kingdoms, leaders of central banks and sovereign funds, CEOs and CIOs of major banks and asset managers, family offices, and ultra-high-net-worth investors. Held in partnership with the Saudi-British Joint Business Council (SBJBC) and the Arab-British Chamber of Commerce (ABCC). Attendance is strictly by personal invitation from IIG.

Register interest: luma.com/hasmo4cv

Real Estate Reception

9 July 2026 | House of Lords, UK Parliament, London

A private evening reception in the House of Lords bringing together ministries from both kingdoms, Members of the House of Lords, senior bank and asset management executives, and a curated group of ultra-high-net-worth investors. Focused on Saudi Arabia's 2026 foreign ownership framework and the pipeline of institutional opportunities in the Kingdom. Held in partnership with the SBJBC and ABCC. Attendance is strictly by personal invitation from IIG.

Register interest: luma.com/cjyd466h