alrajhi bank Expands Its Sports Presence Through Exclusive Partnership with the AFC Asian Cup Saudi Arabia 2027 in collaboration with Visa

Logo of Al Rajhi Bank

The Asian Football Confederation (AFC) has announced alrajhi bank as an Official Exclusive Regional Partner of the AFC Asian Cup Saudi Arabia 2027, reinforcing the bank’s growing role in supporting major sporting events and strengthening its presence across Saudi Arabia’s sports landscape and the wider region.

Through Visa, the tournament's Official Global Supporter for Payment Services, alrajhi Bank has been named the Official Regional Partner for Retail Banking Services in the Kingdom of Saudi Arabia, bringing world-class global payment expertise to the local banking experience across the Kingdom.

The partnership reflects alrajhi Bank's commitment to advancing Saudi Arabia's sports sector and supporting the objectives of Vision 2030 in positioning the Kingdom as a leading global destination for major sporting events. The bank recognizes sport as a powerful driver of quality of life, community engagement, tourism, and economic growth.

Through its partnership with Visa in support of the AFC Asian Cup Saudi Arabia 2027, alrajhi Bank will leverage its extensive network and capabilities to deliver an integrated fan journey — connecting customers to the tournament through exclusive offers, experiences, and engagement opportunities that bring them closer to one of Asia's most prestigious football championships.

Mr. Majed Al Rajhi, General Manager of Retail Banking at alrajhi bank, said: “This partnership reflects alrajhi bank’s commitment to delivering value beyond traditional banking services. The AFC Asian Cup Saudi Arabia 2027 provides a unique platform to create meaningful experiences that deepen customer engagement and strengthen their connection with one of the region’s most significant sporting events.”

“Building on the success of recent AFC tournaments hosted in Saudi Arabia, our ongoing partnership with the AFC is centered on enhancing how fans experience football at scale,” said Ali Bailoun, Visa’s Senior Vice President and Group General Manager for Saudi Arabia, Bahrain, and Oman.

 “Alongside alrajhi, we remain focused on supporting world-class sporting moments that reflect the Kingdom’s growing prominence on the global sports stage.”

Patrick Murphy Chief Executive Officer of Asia Football Group, said: “alrajhi bank’s strong presence and extensive reach will play an important role in connecting Saudi fans with the tournament. We are pleased to establish this partnership together.”