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In-depth: Saudi hotels occupancy, ARR in Q1 2026
AI Summary
Content Summary: 
Riyadh city
The hotel room occupancy rate in Saudi Arabia declined to 60.8% in Q1 2026, compared to 63% in the same period of 2025.
Meanwhile, the occupancy rate for serviced apartments and other hospitality facilities inched up to 51.6%, up from 50.7% a year earlier, according to the General Authority for Statistics (GASTAT) Tourism Establishments Statistics Bulletin.
|
Occupancy Rates for Hotels, Serviced Apartments & Others |
||
|
Period |
Hotels (%) |
Serviced Apts & Others |
|
Q1 2023 |
63.2% |
53.0% |
|
Q2 |
54.9% |
50.9% |
|
Q3 |
53.4% |
56.2% |
|
Q4 |
60.2% |
55.4% |
|
Q1 2024 |
60.9% |
54.5% |
|
Q2 |
55.4% |
52.4% |
|
Q3 |
46.1% |
58.0% |
|
Q4 |
56.0% |
55.9% |
|
Q1 2025 |
63.0% |
50.7% |
|
Q2 |
53.2% |
50.2% |
|
Q3 |
49.1% |
57.4% |
|
Q4 |
57.3% |
55.9% |
|
Q1 2026 |
60.8% |
51.6% |
Across regions, hotel and serviced apartment occupancy rates varied significantly. Madinah recorded the highest hotel occupancy rate at 82.5%, followed by Makkah at 59.5% and Riyadh at 50.6%.
Meanwhile, Najran posted the highest occupancy rate for serviced apartments and other hospitality facilities at 60.2%, followed by Riyadh at 59.3% and Madinah at 55.8%.
On the other hand, Al Baha recorded the lowest occupancy rates for both hotels (26.2%) and serviced apartments (27.6%).
|
Room Occupancy Rate by Region |
||
|
Region |
Hotels |
Serviced Apartments |
|
Madinah |
82.5% |
55.8% |
|
Makkah |
59.5% |
49.6% |
|
Riyadh |
50.6% |
59.3% |
|
Eastern Region |
49.5% |
52.0% |
|
Northern Borders |
46.5% |
37.6% |
|
Qassim |
45.9% |
53.2% |
|
Jazan |
41.0% |
47.7% |
|
Al Jouf |
39.9% |
40.9% |
|
Hail |
39.4% |
50.7% |
|
Najran |
41.5% |
60.2% |
|
Tabuk |
27.5% |
38.5% |
|
Aseer |
27.3% |
39.3% |
|
Al Baha |
26.2% |
27.6% |
The average daily room rate (ADR) for hotels stood at SAR 423 in Q1 2026, down 11.4% from Q1 2025. Meanwhile, the ADR for serviced apartments and other hospitality facilities reached SAR 206, marking a 1.2% YoY decline.
|
ADR (SAR) |
||
|
Period |
Hotels |
Serviced apartments & others |
|
Q1 2023 |
515 |
205 |
|
Q2 |
756 |
221 |
|
Q3 |
443 |
222 |
|
Q4 |
447 |
218 |
|
Q1 2024 |
494 |
195 |
|
Q2 |
669 |
199 |
|
Q3 |
354 |
200 |
|
Q4 |
440 |
220 |
|
Q1 2025 |
477 |
209 |
|
Q2 |
643 |
201 |
|
Q3 |
341 |
208 |
|
Q4 |
389 |
207 |
|
Q1 2026 |
423 |
206 |
The table below shows the ADR for hotels and serviced apartments and other hospitality facilities across Saudi regions in Q1 2026:
|
ADR by region (SAR) |
||
|
Region |
Hotels |
Serviced apartments |
|
Tabuk |
1,121 |
155 |
|
Riyadh |
783 |
246 |
|
Madinah |
470 |
232 |
|
Eastern Region |
460 |
205 |
|
Qassim |
455 |
164 |
|
Hail |
438 |
194 |
|
Makkah |
367 |
193 |
|
Najran |
337 |
95 |
|
Al Baha |
288 |
134 |
|
Jazan |
286 |
228 |
|
Al Jouf |
269 |
130 |
|
Aseer |
246 |
121 |
|
Northern Borders |
219 |
139 |
Meanwhile, the average length of stay (ALOS) at hotels was approximately 4.2 nights in Q1 2026, while guests at serviced apartments and other hospitality facilities stayed an average of 2.2 nights.
|
ALOS (nights) |
||
|
Period |
Hotels |
Serviced apartments and other hospitality facilities |
|
Q1 2023 |
3.7 |
2.5 |
|
Q2 |
4.4 |
2.4 |
|
Q3 |
3.7 |
2.5 |
|
Q4 |
3.6 |
2.4 |
|
Q1 2024 |
4.1 |
2.2 |
|
Q2 |
5.2 |
2.1 |
|
Q3 |
4.2 |
2.1 |
|
Q4 |
3.6 |
2.1 |
|
Q1 2025 |
4.1 |
2.1 |
|
Q2 |
4.8 |
2.0 |
|
Q3 |
4.1 |
2.1 |
|
Q4 |
3.8 |
2.2 |
|
Q1 2026 |
4.2 |
2.2 |
|
ALOS by region in Q1 2026 (nights) |
||
|
Region |
Hotels |
Serviced apartments |
|
Makkah |
5.2 |
2.0 |
|
Madinah |
3.5 |
2.7 |
|
Riyadh |
2.5 |
2.3 |
|
Tabuk |
2.3 |
1.9 |
|
Najran |
2.2 |
2.4 |
|
Eastern Region |
2.2 |
2.2 |
|
Al Jouf |
2.0 |
2.0 |
|
Northern Borders |
1.9 |
1.9 |
|
Jazan |
1.8 |
1.9 |
|
Hail |
1.8 |
1.8 |
|
Al Baha |
1.7 |
2.1 |
|
Aseer |
1.7 |
1.9 |
|
Qassim |
1.7 |
1.8 |
The number of workers in Saudi Arabia’s tourism sector grew by 6.5% YoY to 1.05 million in Q1 2026.
Of the total, 250,100 were Saudi nationals, representing 24%, while 797,200 were non-Saudis, accounting for the remaining 76%.
|
Tourism Employees (‘000 employees) |
|||
|
Period |
Saudis |
Non-Saudis |
Total |
|
Q1 2023 |
239.74 |
660.79 |
900.53 |
|
Q2 |
242.11 |
670.08 |
912.20 |
|
Q3 |
243.95 |
675.22 |
919.17 |
|
Q4 |
244.90 |
684.51 |
929.40 |
|
Q1 2024 |
247.71 |
696.59 |
944.30 |
|
Q2 |
245.91 |
713.27 |
959.18 |
|
Q3 |
240.77 |
707.86 |
948.63 |
|
Q4 |
242.07 |
724.46 |
966.53 |
|
Q1 2025 |
243.37 |
739.88 |
983.25 |
|
Q2 |
247.60 |
749.76 |
997.36 |
|
Q3 |
245.17 |
764.52 |
1,009.69 |
|
Q4 |
247.48 |
783.09 |
1,030.57 |
|
Q1 2026 |
250.09 |
797.22 |
1,047.31 |
Riyadh topped Saudi regions in terms of the number of workers in tourism activities at nearly 344,600, representing about 33% of the total. Makkah followed with approximately 293,600 workers.
|
Geographical Distribution of Tourism Employees |
||
|
Region |
No. of Employees ('000) |
Ratio to Total (%) |
|
Riyadh |
344.59 |
32.9% |
|
Makkah |
293.65 |
28.0% |
|
Eastern Region |
155.20 |
14.8% |
|
Madinah |
63.40 |
6.1% |
|
Aseer |
49.76 |
4.8% |
|
Qassim |
34.60 |
3.3% |
|
Jazan |
29.31 |
2.8% |
|
Tabuk |
27.21 |
2.6% |
|
Hail |
13.60 |
1.3% |
|
Najran |
12.91 |
1.2% |
|
Al Jouf |
8.71 |
0.8% |
|
Northern Borders |
7.37 |
0.7% |
|
Al Baha |
7.01 |
0.7% |
|
Total |
1,047.31 |
100% |
The number of tourism establishments advanced 9% YoY to 177,030.
Food and beverage service establishments ranked first by activity, with around 114,680 establishments, representing 64.8% of total tourism establishments, followed by visitor accommodation establishments with 24,790 establishments.
|
Establishments by tourism activity |
||
|
Tourism activity |
No. of establishments |
Share of total |
|
Food and beverage service activities |
114,684 |
64.8% |
|
Visitor accommodation activities |
24,790 |
14.0% |
|
Retail trade of country-specific tourism characteristic goods |
17,265 |
9.8% |
|
Sports and recreational activities |
5,643 |
3.2% |
|
Land passenger transport |
4,276 |
2.4% |
|
Travel agencies and reservation services |
3,647 |
2.1% |
|
Other country-specific tourism characteristic services |
3,403 |
1.9% |
|
Rental of transport equipment |
1,638 |
0.9% |
|
Water passenger transport |
653 |
0.4% |
|
Rail passenger transport |
397 |
0.2% |
|
Cultural activities |
384 |
0.2% |
|
Air passenger transport |
251 |
0.1% |
|
Total |
177,031 |
100% |
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