UAE e-commerce market hits AED 42.2B in 2025

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The e-commerce market in the UAE reached AED 42.2 billion ($11.5 billion) in 2025, reflecting a compound annual growth rate (CAGR) of 19% over five years.

The e-commerce market is expected to continue its upward trajectory with a CAGR of 9.9% between 2026 and 2030, reaching around AED 67.2 billion ($18.3 billion) by 2030, WAM reported, citing an annual e-commerce report by EZDubai Logistics Hub and Euromonitor International.

In 2025, apparel and footwear are set to lead e-commerce categories with a value of AED 11.4 billion, followed by consumer electronics and household care products. The report expects home appliances to see strong growth in the coming period, supported by higher purchasing power, demand for high-quality products, and a trend among consumers to upgrade home appliances regularly.
 

Main highlights on e-commerce from the report

- E-commerce’s share of total retail sales in the UAE increased to around 15.7% in 2025 and is expected to surpass 20% by 2030, signaling the maturity and advancement of the country’s digital trade ecosystem.

- In the Middle East, North Africa, and South Asia region, the e-commerce market more than doubled over five years, rising from AED 232.1 billion in 2020 to AED 519.2 billion in 2025.

- The region's market is expected to reach about AED 909.3 billion by 2030, driven by the expansion of digital payment solutions, increasing internet penetration, a broader consumer base, and continued investment in logistics infrastructure.