United Electronics Company (eXtra) has opened a showroom in Riyadh with a total investment just over SAR 12 million, the company said in a statement to Tadawul.
The showroom is eXtra’s ninth in Riyadh, and brings the total number of the retailer’s stores in the Gulf region to 43. Located on King Abdullah Road in Al Hamra neighborhood, it occupies 1,550 square meters.
The new opening comes in line with the company’s long-term expansion strategy, eXtra said in the statement. Financial impact will appear in Q4 earnings, it added.