Hawyia signs marketing, brokerage deal with Alsoliman Real Estate

Hawyia expects a positive financial impact from the new contract.

Hawyia Co. said it signed a contract on April 20 with Alsoliman Real Estate Co. to provide exclusive marketing and real estate brokerage services, according to a statement to Tadawul.

Under the agreement, Hawyia will receive a sales commission of no less than 2.5% of the value of units sold, excluding land plots, and a leasing commission of at least 5% of annual rental value.

The company will also receive brand enhancement fees based on the approved budget, plus an extra 10% fee, and other real estate service charges in line with the contract’s terms and conditions.

Hawyia expects revenue from this contract to exceed 1% of its total revenue, based on its latest audited annual financial statements.

It said the agreement covers exclusive marketing for the sale or leasing of units, digital marketing, customer relationship management, visit coordination, brand enhancement, and leveraging the company’s real estate brokerage services.

The contract is valid for one year from the signing date, renewable for a similar period unless either party rejects the renewal.

The company expects the contract to have a positive impact on its financial statements for H1 2026, extending through the full year ending Dec. 31, 2026, and potentially into H1 2027.

It added Alsoliman Real Estate is a related party, noting that any updates will be disclosed in due course.

According to data available on Argaam, Hawyia reported revenue of SAR 81.1 million in 2025, so a 1% equals SAR 8.1 million.

Alsoliman Real Estate is a major shareholder in Hawyia, holding a 47.52% stake.