Saudi Arabia’s Al Baik has been ranked as the top brand in the Kingdom by YouGov BrandIndex’s annual brand health rankings. Almarai, which was on the top two years running has moved down to second in the 2019 rankings.
“These rankings are based on the Index score from YouGov BrandIndex, which measures overall brand health. The score takes into account consumers’ perception of a brand’s overall quality, value, impression, reputation, satisfaction and whether consumers would recommend the brand to others,” YouGov said in a statement.
Digital power brands YouTube, WhatsApp and Google remain in the same position this year as well- at third, fourth and fifth, respectively. Dettol likewise finds itself in the same spot as last year at tenth.
Apple has slipped down one spot to seventh. On the other hand, Saudi Arabia’s national airline, Saudia, has jumped up two places to sixth this year. Galaxy Chocolate and mada are new entrants to the rankings at eighth and ninth, respectively.
One of the most interesting movements in the rankings is the large strides made by mada over the past year. On top of becoming one of the top 10 brands in the country, the payment network tops YouGov’s most improved brand health list – increasing its scores by +9.0 over the last 12 months, YouGov said.